Document (#22976)

Author
Hofer, K.C.
Zimmermann, H.
Title
Godd Webrations 2.0 : eine Web Wirkungsanalyse
Imprint
München : Proteus Verlag
Year
2000
Pages
146 S
Isbn
3-933920-04-3
Abstract
Das Maß aller Dinge ist der Mensch. "Das 20. Jahrhundert stand im Zeichen der Technologie. Das 21. Jahrhundert wird im Zeichen der Menschen stehen, die mit Technologie umgehen müssen". Das gilt auch für das Web-Design. Wer als Anbieter auf den elektronischen Märkten bestehen will, sollte seinen Internetauftritt auf die Bedürfnisse des Kunden ausrichten, und das nicht nur hinsichtlich der dort feilgebotenen Naturalien, sondern auch in puncto Web-Site-Ergonomie, damit der Besucher konsumiert anstatt vorbeizuflanieren. Die Autoren vermeiden es, der Designergemeinde einen weiteren Styleguide unter die Nase zu reiben, sondern stellen Aspekte der Neurophysiologie, Wahrnehmungspsychologie und Gedächtnisforschung sowie Motivationstrategien - leicht verständlich aufbereitet - in den Vordergrund ihres Entwurfs der optimalen digitlaen Nische, damit der Homo sapiens nicht zu dem mutiert, was die Autoren eingangs des Buches so unbedarft konstatieren: einem 'Homo surfiens'
Theme
Internet

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