Document (#23949)

Author
Kübler, H.-D.
Title
Kommunikation und Massenkommunikation : ein Studienbuch
Imprint
Münster : Lit
Year
1994
Pages
V,204 S
Isbn
3-8258-2056-4
Series
Medien und Kommunikation; Bd.21
Abstract
Jeder Mensch kommuniziert. Das macht ihn zum homo sapiens mit Verstand und Sinn, zugleich bereitet ihm Kommunikation viele Probleme. Als Massenkommunikation über Medien ist Kommunikation längst zu Markt, Produktionsfaktor und gesellschaftlicher Macht geworden. Ständig kommen neue Medien hinzu, die Kommunikation verbreiten, vervielfältigen, erleichtern und verschönern wollen. Doch auch deren Zeichen und Botschaften müssen jeweils kommuniziert werden. So ist Kommunikation sowohl ein geläufiges, mitunter leeres Schlagwort wie auch ein spannendes und bedeutendes Denk- und Handlungsfeld, mit dem sich jeder im Alltag, aber auch fast alle Wissenschaftsdisziplinen befassen. Das Studienbuch will in dieses komplexe, kaum abgrenzbare Feld mit all seinen Aspekten einführen und zieht dazu möglichst viele Erklärungsansätze der Wissenschaften heran. Mehrfach wird die individuelle Reflexion angesprochen. So soll die persönliche, immer schon vorhandene kommunikative Kompetenz ebenso erkundet werden, wie sich wichtige theoretische Konzepte und empirische Befunde vorstellen lassen
Field
Kommunikationswissenschaften
RSWK
Kommunikation
Massenkommunikation
Kommunikation / Studienbuch (ÖVK)
Kommunikative Kompetenz (BVB)
Massenmedien (BVB)
BK
05.00 / Kommunikationswissenschaft: Allgemeines
05.30 / Massenkommunikation / Massenmedien: Allgemeines
GHBS
OCS (DU)
OFV (DU)
ALR (SI)
KLE (SI)
OFS (W)
RVK
MS 7850 Soziologie / Spezielle Soziologien / Soziologie der Massenkommunikation und öffentlichen Meinung / Allgemeine Theorie der gesellschaftlichen Kommunikation und ihrer Medien; Begriff der Öffentlichkeit; Meinungsbildung, public relations
AP 13500 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Theorie und Methodik / Allgemeines
CV 3500 Psychologie / Sozialpsychologie / Kommunikation, Massenmedien, soziale Beeinflussung, soziale Macht

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