Document (#18121)

Author
Dowling, M.
Beuker, R.
Title
Strategien für electronic commerce
Source
Die Welt im Internet
Imprint
Heidelberg : Spektrum der Wissenschaft
Year
1998
Pages
S.80-84
Series
Spektrum Dossier; 1/98
Abstract
Electronic commerce, der elektronische Geschäftsverkehr im Internet, bietet für Firmen, vor allem auch kleine und mittelständische Unternehmen, auf dem internationalen Markt eine Reihe von Vorteilen und neuen Chancen. Dennoch herrschen noch erhebliche Unsicherheiten vor. Während die USA bei der kommerziellen Nutzung des Internet bereits fortgeschritten sind, müssen europäische Unternehmen noch lernen, das neue Medium angemessen einzusetzen
Theme
Internet

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