Document (#27959)

Author
Semar, W.
Title
E-Commerce
Source
Grundlagen der praktischen Information und Dokumentation. 5., völlig neu gefaßte Ausgabe. 2 Bde. Hrsg. von R. Kuhlen, Th. Seeger u. D. Strauch. Begründet von Klaus Laisiepen, Ernst Lutterbeck, Karl-Heinrich Meyer-Uhlenried. Bd.1: Handbuch zur Einführung in die Informationswissenschaft und -praxis
Imprint
München : Saur
Year
2004
Pages
S.657-665
Abstract
Während in den vergangenen Jahren in Praxis und Wissenschaft viel darüber diskutiert wurde, welche Rolle moderne Informations- und Kommunikationssysteme in der Anbieter-Kundenbeziehung einnehmen werden, hat sich mittlerweile das Internet als alternativer Informations-, Präsentationsund Transaktionsweg von Produkten und Dienstleistungen etabliert. Die Voraussage, dass das Internet und der damit verbundene elektronische Handel alle bisherigen ökonomischen Gesetzmäßigkeiten außer Kraft setzen würde, stellte sich zwar als falsch heraus, dennoch ist die Entwicklung keineswegs an einem Endpunkt angelangt. Der elektronische Handel entwickelt sich weiter, allerdings mit einem höheren Bewusstsein für das wirtschaftlich Notwendige. Die Anwendung moderner Informations- und Kommunikationstechnologie (IuK) im Geschäftsbereich mit Kunden wird unter dem Stichwort "Electronic Commerce" oder "ECommerce" diskutiert. In der mittlerweile sehr umfangreichen Literatur zu diesem Thema hat sich noch keine eindeutige Definition für diesen Begriffherauskristallisiert. Clement, Peters und Preiß bezeichnen E-Commerce als "die digitale Anbahnung, Aushandlung und/oder Abwicklung von Transaktionen zwischen Wirtschaftssubjekten", während Picot, Reichwald und Wigand darunter jede Art von wirtschaftlicher Tätigkeit auf der Basis elektronischer Verbindungen" verstehen. Unbestritten ist jedoch, dass es um von E-Commerce sprechen zu können eines elektronischen Marktes und des Handelns auf selbigem bedarf. Wir müssen also zunächst klären, was man unter einem elektronischen Markt versteht und wer mit wem auf ihm Handel treibt.
Area
Informationswirtschaft

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