Document (#11856)

Author
Ziesing, T.
Title
Im Blickpunkt der Öffentlichekeit : Bedeutung der Mediendokumentation für die Unternehmenspolitik
Source
Cogito. 11(1995) H.6, S.25-29
Year
1995
Abstract
Aufgrund der gewachsenen Sensibilisierung der Öffentlichkeit und der Politik gegenüber industriellen Tätigkeiten, sieht sich die deutsche Industrie zunehmend einem neuen Phänomen gegenüber: Wurden bereits in der Vergangenheit verschiedene industrielle Praktiken kritisch hinterfragt, so ist diese Kritik in den letzten Jahren als Reaktion auf negative Ereignisse oder fragwürdige Praktiken gewachsen. Welche Rolle kann hier die Mediendokumentation für die Unternehmenspolitik spielen?

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