Document (#19511)

Author
Weber, B.
Title
Bücher aus dem Netz : nur ein Trend oder echte Marktchancen?
Source
B.I.T.online. 1(1998) H.1/2, S.31-34
Year
1998
Abstract
Wer zunächst vor allem profitiert ist der Kunde. Der Onlinesurfer wird zum Nutznießer des umfassenden Branchenangebotes buch+medien Online. In Deutschland gilt bei Büchern die Presibindung. Dies bedeutet, daß jedes Buch überall gleich viel kosten muß. Daher lassen sich die teilnehmenden Buchandlungen unter buch+medien Online vielfältige Serviceleistungen einfallen, um die Leser im Netz an sich zu binden: Die umfangreiche VLB mit komfortablen Recherchemöglichkeiten ist Standard. Bücherschecks, Preisrätsel und weitere individuelle Dienstleistungen sollen die Kunden auf die Websites locken
Theme
Internet
Object
buch + medien Online
VLB online

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