Document (#8291)

Author

Harrow, J.

Title

Information for business : three years on

Source

Managing information. 1(1994) no.3, S.37-38

Year

1994

Abstract

Describes the experience of Westminster Reference Library's fee based information services focusing on the pitfalls and lessons learnt since it commenced operation. These include: the need to sell actively by applying marketing and sales promotion techniques to the business; and the realization that a fee based service is not a one person job; and that it takes time to break even, let alone make a profit

Theme

Informationsdienstleistungen

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