Document (#12604)

Author

Gambles, B.
McGuire, K.

Title

Information direct : setting up a fee-based public library service in Birmingham Public Libraries

Source

Aslib information. 18(1990) no.3, S.91-92

Year

1990

Abstract

Information direct was a service set up as a response to the mounting pressure of business enquiries on Birmingham Public Libraries' Business Information Department. Describes the marketing effort undertaken at the start and covers: the range of services; charging policies; and monitoring (the strategic objective was to break even in 1 year and become self-financing in 3 years).

Theme

Informationsdienstleistungen

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