Document (#34834)

Author

Rijnsoever, F.J. van
Donders, A.R.T.

Title

¬The effect of innovativeness on different levels of technology adoption

Source

Journal of the American Society for Information Science and Technology. 60(2009) no.5, S.984-996

Year

2009

Abstract

In this article, we look at the personality characteristic global innovativeness as a predictor for the adoption of consumer electronics; the latter being termed actualized innovativeness. Global innovativeness is tested as a predictor for three levels of actualized innovativeness: at the domain-specific, cluster-specific, and product-specific levels. Our theoretical propositions are tested using two different surveys, one consisting of adolescent bachelor students (n = 138) and the second consisting of a heterogeneous broad sample (n = 450). The results of these studies show that the higher the level of abstraction of actualized innovativeness, the stronger the effects of global innovativeness. The implications of these findings are discussed.

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