Document (#28381)

Title

Schwacher Start der lokalen Suche in Deutschland

Source

Password. 2005, H.3, S.16

Year

2005

Abstract

Yahoo bietet auf seiner Suchseite (de.search.yahoo.com) neu eine lokale Suche für Deutschland an. Die Daten der lokalen Einträge kommen von Das Örtliche. Erweiterte Funktionen wie eine direkte Stadtplanansicht oder ergänzende Angaben, die aus dem Web extrahiert wurden, werden nicht angeboten.

Content

"Der Markt der lokalen Suche gilt für den Wettbewerb um Kunden als besonders bedeutsam (siehe Password 11/2003). Mittlerweile haben alle großen Suchmaschinen in den USA eine eigene lokale Suche laufen; die Angebote werden wohl noch in diesem Jahr für die größeren nationalen Märkte adaptiert. Yahoo kann sich rühmen, als erste der großen Suchmaschinen auch den deutschen Markt zu bedienen. Das Angebot selbst lässt allerdings zu wünschen übrig. Gegenüber dem Webangebot von Das Örtliche bestehen keinerlei Mehrwerte; vielmehr wird beim Anklicken eines Eintrags aus der Trefferliste schlicht auf die Original-Seite von Das Örtliche weitergeleitet, wo man sich dann auch einen Stadtplan anzeigen lassen und sich von einem Routenplaner die Anfahrt berechnen lassen kann. Das Yahoo-Angebot ist ausgesprochen schwach - zumal, wenn man es mit den Konkurrenzangeboten und dem US-Angebot von Yahoo vergleicht. In Deutschland bietet meinestadt.de seit Langem lokale Angebote inklusiv Branchenbuch und weitere Dienste wie Veranstaltungskalender und lokaler Stellensuche. Und für die privaten Telefonnummern lässt sich entweder das gedruckte Telefonbuch oder ein Angebot wie eben das Örtliche verwenden. Wirft man einen Blick in die USA, zeigt sich, in welche Richtung das Angebot von Yahoo eigentlich hätte gehen sollen. Die US-Seite von Yahoo bietet neben den Angaben aus Telefon- und Branchenbuch auch Fotos, eine Direktanzeige auf dem Stadtplan, Besprechungen (die von Partnerangeboten und YahooNutzern kommen), eine Verbindung zum Routenplaner und bei Restaurants teilweise sogar die Speisekarte. All dies wird übersichtlich auf einer Ergebnisseite präsentiert. Die Daten können in das von Yahoo angebotene Adressbuch übernommen oder per SMS auf ein Handy übertragen werden. Google bietet bei seiner lokalen Suche in den USA neben den Brachenbuch-Einträgen und Karten ergänzende Informationen aus dem Web-Index an. Auch hier werden alle Informationen direkt auf den Google-Seiten angezeigt, die von Partnern kommenden Informationen wie das Kartenmaterial werden entsprechend eingebunden. Vor dem Hintergrund der bereits bestehenden Angebote und vor allem dem eigenen US-Angebot von Yahoo bleibt völlig unklar, warum Yahoo für den deutschen Markt eine so schwache Lösung vorstellt. Zwar handelt es sich auch hier wieder um ein Beta-Angebot (so wie so ziemlich jede Neuerung auf dem Suchmaschinen-Markt, die noch jünger als ein paar Jahre ist), dies ist allerdings keine Entschuldigung für einen so schwachen Service."

Theme

Suchmaschinen

Object

Yahoo

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