Document (#24557)

Author
Ratzek, W.
Title
Public Awareness im BDI-Bereich : Wider den Informatik-Mimikry
Source
nfd Information - Wissenschaft und Praxis. 52(2001) H.6, S.315-320
Year
2001
Abstract
Der aus der Biologie stammende Terminus Mimikry eignet sich ganz gut, um die Positionierungsstrategie der BDI-Professionen, falls überhaupt eine solche existiert, in Deutschland zu umschreiben: Anpassung und Nachahmung. Das daraus resultierende Problem ist ein Identitätsverlust mit der Folge, dass in der Öffentlichkeit kaum ein Bewusstsein für das Leistungsvermögen dieses Tätigkeitsfeldes (Public Awareness) besteht. Dieser Beitrag greift die damit verbundene Problematik aus und entwickelt einen ersten groben Ansatz für eine Public Awareness Kampagne im Rahmen einer konzertierten aktion

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