Document (#14999)

Author
Rebstock, M.
Title
Zielgruppenorientiertes Marketing : attraktive inhaltliche Gestaltung von Websites - ein Beispiel
Source
Cogito. 12(1996) H.6, S.14-18
Year
1996
Abstract
Marketing als Instrument zur Sicherung des Unternehmenserfolges ist, wie andere Maßnahmen des Unternehmens auch, der Beurteilung von verursachten Kosten und erzieltem Nutzen unterworfen. Das WWW entwickelt sich mit rasanter Geschwindigkeit zu einem Medium, das von Unternehmen auch zur Kommunikation mit dem Absatzmarkt eingesetzt wird
Theme
Internet

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