Document (#14653)

Author

Rebstock, M.

Title

Kommunikation im World Wide Web : Aspekte des Aufbaus einer Website - das Beispiel der Software AG

Source

Cogito. 12(1996) H.5, S.22-27

Year

1996

Abstract

Im Internet präsent zu sein, entwickelt sich zunehmend zu einem Muß für Unternehmen verschiedenster Branchen und Größenklassen. In diesem Beitrag werden strukturelle Gestaltungsmöglichkeiten einer Website diskutiert und nach Marketing-Gesichtspunkten beurteilt. Dazu werden auch die Ergebnisse einer Zugriffsanalyse für die Website der Software AG, Darmstadt herangezogen

Theme

Internet

Object

WWW

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