Document (#35912)

Author

Hübener, M.

Title

Suchmaschinenoptimierung kompakt : anwendungsorientierte Techniken für die Praxis

Imprint

Berlin : Springer

Year

2009

Pages

XII, 107 S

Isbn

978-3-540-85728-0

Series

X.media.press

Abstract

Methoden der Suchmaschinenoptimierung werden im vorliegenden Buch umfassend beleuchtet. Nach einer Einführung in das Thema besteht ein erster Schwerpunkt darin, konkrete Handlungsanweisungen für die Suchmaschinenoptimierung einer Website aufzuzeigen. Dazu wird ein Optimierungszyklus in neun Schritten vorgestellt, welcher die Felder OffPage-Optimierung, OnPage-Optimierung und Keyword-Recherche einschließt. Darüber hinaus führt der Autor die zusätzliche Kategorie der Content-Strategie ein, um die Quellen und Verbreitungswege potentieller neuer Inhalte zu systematisieren. Um die Anschaulichkeit und den Praxisbezug noch zu erhöhen, stellt der Autor eine konkrete Anwendung des vorgestellten Optimierungszyklus am Beispiel einer real existierenden Website vor.

Content

Einleitung - Grundlagen - Die Funktionsweise der Suchmaschinen - Die Besonderheiten der Suchmaschine Google - Multimedia im World Wide Web - Die Strukturierung einer Internetpräsenz - Der 9-Punkte-Optimierungsplan - Die Anwendung des Optimierungsplans am Beispiel www.still.de - Zusammenfassung

Theme

Suchmaschinen

Object

www.still.de

RSWK

Suchmaschine / Information-Retrieval-System / Optimierung
Suchmaschine / Electronic Commerce (GBV)

BK

54.65 / Webentwicklung / Webanwendungen

DDC

005.74 / DDC22ger

RVK

ST 252
ST 205

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