Document (#12575)

Author

Wressell, P.

Title

Marketing advice : a new role for libraries?

Source

Library Association record. 92(1990) no.3, S.189-194

Year

1990

Abstract

Newcastle-upon-Tyne, UK, set up a Marketing Advice Centre (MAC) in 1986, initially for a trial period of 1 year, to offer marketing advice and information to a medium and small business. Funding has come from government sources so far. MAC has proved very successful, and now has 4 satellites, who are supplied with copies of MAC's data base of marketing information on floppy discs. The long term future for MAC is uncertain, as government funding is time limited. In addition, MAC is based inside the city's central library, and depends on the library's Business and Technical Service, which is suffering from cutbacks in its bookfund.

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