Document (#11690)

Author

Norman, O.G.

Title

Marketing reference services

Source

Reference librarian. 1995, nos.49/50, S.45-60

Year

1995

Abstract

Relates the marketing concept to reference services. Following a review of the literature, explores an overview of marketing, including research, the marketing mix, the strategic plan, the marketing plan, and the marketing audit. The application of marketing to reference services is made through the marketing mix elements of product, price, place and promotion

Theme

Informationsdienstleistungen

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