Document (#16438)

Author

Tygett, M.
Lawson, V.L.
Weessies, K.

Title

Using undergraduate marketing students in an ubobtrusive reference evaluation

Source

RQ. 36(1996) no.2, S.270-276

Year

1996

Abstract

Reports results of an unobtrusive survey of reference services conducted at Central Missouri State University library. The survey was part of a larger assessment of reference seervices and formed a senior level marketing research class adopted as a credit class project. Students were instructed to engage in 2 separate reference transactions and to complete a 14 item survey for each, rating staff service. Following this, the students met on focus groups to discuss their experiences and the library in general. 74% of the reference transactions were rated as 'satisfactory' or 'very satisfactory'. Marketing students were found to be an ideal student group for conducting subjective surveys as they understand the theories and pitfalls of the methodology. Results from the study provides valuable baseline data that will gain more significance when the stufdy is repeated

Theme

Informationsdienstleistungen

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