Document (#10571)

Author

Norman, O.G.

Title

Marketing libraries and information services. : an annotated guide to recent trends and development

Source

Reference services review. 17(1989) no.1, S.43-64

Year

1989

Abstract

A follow-up to an article on marketing libraries and information services published in Reference Services Review 10 (1) Spring 82, 69-80. This second review covers literature on marketing public, academic, spoecial and school libraries from 1982 to the present. It includes an annotated bibliography and the results of 20 libraries regarding their use of marketing techniques.

Theme

Informationsdienstleistungen

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