Document (#4634)

Author

White, S.

Title

Compton's affiliate's program : a new type of publisher/developer partnership emerges

Source

CD-ROM professional. 6(1993) no.7, S.145-148

Year

1993

Abstract

There are numerous compelling reasons for a new CD-ROM developer to solicit the support of a publisher who offers a third party affiliate label program. The CD-ROM publisher offers expertise and experience as well as an established distribution network and secure business relationships that the new company has yet to acquire. At the same time, the publisher is searching for new and innovative titles to expand the consumer base of CD-ROM titles in the marketplace

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