Document (#43006)

Author

Zhang, Y.
Li, X.
Fan, W.

Title

User adoption of physician's replies in an online health community : an empirical study

Source

Journal of the Association for Information Science and Technology. 71(2020) no.10, S.1179-1191

Year

2020

Abstract

Online health question-and-answer consultation with physicians is becoming a common phenomenon. However, it is unclear how users identify the most satisfying reply. Based on the dual-process theory of knowledge adoption, we developed a conceptual model and empirical method to study which factors influence adoption of a reply. We extracted 6 variables for argument quality (Ease of understanding, Relevance, Completeness, Objectivity, Timeliness, Structure) and 4 for source credibility (Physician's online experience, Physician's offline expertise, Hospital location, Hospital level). The empirical results indicate that both central and peripheral routes affect user's adoption of a response. Physician's offline expertise negatively affects user's adoption decision, while physician's online experience positively affects it; this effect is positively moderated by user involvement.

Content

https://asistdl.onlinelibrary.wiley.com/doi/10.1002/asi.24319.

Field

Medizin

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