Document (#37943)

Author
Braschler, M.
Heuwing, B.
Mandl, T.
Womser-Hacker, C.
Herget, J.
Schäuble, P.
Stuker, J.
Title
Evaluation der Suchfunktion deutscher Unternehmenswebsites
Source
Wissen - Wissenschaft - Organisation: Proceedings der 12. Tagung der Deutschen Sektion der Internationalen Gesellschaft für Wissensorganisation Bonn, 19. bis 21. Oktober 2009. Hrsg.: H.P. Ohly
Imprint
Würzburg : Ergon Verlag
Year
2013
Pages
S.341-349
Series
Fortschritte in der Wissensorganisation; Bd.12
Abstract
Der Beitrag stellt eine umfangreiche Evaluation der Suchfunktionen von 35 deutschen Unternehmenswebsites vor. In der Studie soll die vom Nutzer wahrgenommene Qualität einer Website-Suche erfasst werden, und nicht die technische Funktionalität der jeweiligen Systeme. In leitfaden-basierten Evaluationen werden die Bereiche Suchindex, Anfrage- / Dokumentenvergleich, Benutzerinteraktion und Suchergebnisse untersucht. Die Zusammenfassung der Ergebnisse der Einzeltests in diesen Kategorien ermöglicht eine qualitative Beurteilung und Aussagen über die Positionierung von Ergebnissen relativ zum Gesamtfeld. Die Ergebnisse zeigen, dass bei Internetauftritten die Suchfunktion auf Websites oft zum Problem werden kann. Die Benutzer haben häufig Anlass, die Website zu verlassen, ohne ihr Ziel erreicht zu haben. Probleme zeigten sich bei der Vollständigkeit und Aktualität des Suchindexes sowie bei der Pflege und Präsentation ergänzender .Metadaten. Zum Vergleich werden die Untersuchungen auch anhand der Google-Sitesearch durchgeführt. Dabei zeigt sich, dass eine genaue Kenntnis der eigenen Daten zu besseren Ergebnissen führen kann, dies nutzen Unternehmen aber nicht immer aus.
Location
D
Area
Informationswirtschaft

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