Document (#37353)

Author
Höchstötter, N.
Luderwald, K.
Title
Web Monitoring
Source
Handbuch Internet-Suchmaschinen, 2: Neue Entwicklungen in der Web-Suche. Hrsg.: D. Lewandowski
Imprint
Heidelberg : Akademische Verlagsgesellschaft AKA
Year
2011
Pages
S.289-322
Abstract
Das Internet und diesbezüglich das Web bieten eine Vielzahl an Möglichkeiten, um das Nutzerverhalten zu messen und auszuwerten. Es wird jedoch nicht das gesamte Potenzial genutzt, da ein Großteil der Daten im Verborgenen liegt und folglich nicht ausgewertet werden kann. In diesem Kapitel wird das Box-Modell vorgestellt, das die Sichtweise von Unternehmen erklärt und Wege aufzeigt, um ein möglichst großes Potenzial des Web Monitoring zu nutzen. Das dreigeteilte Box-Modell beschreibt unterschiedliche Bereiche des Internet: die Black-, Grey- und White-Box. Während auf die White-Box direkt Einfluss durch die Website-Betreiber genommen werden kann, wird die Grey-Box von den Suchmaschinen beherrscht. Die Black-Box ist der große und unsichtbare Teil, den es möglichst zu verkleinern gilt, indem Teile in die Grey- oder White-Box verlagert werden. Das Web Monitoring muss hierfür den unterschiedlichen Boxen angepasst werden, indem Suchmaschinen, Social-Media-Angebote und Nutzerverhalten "überwacht" werden.
Theme
Internet

Similar documents (content)

  1. Hendley, T.: Document image processing : going beyond the black-and-white barrier (1995) 0.10 
    0.104406334 = sum of:
  0.104406334 = product of:
    0.8700528 = sum of:
      0.22348955 = weight(abstract_txt:black in 2502) [ClassicSimilarity], result of:
        0.22348955 = score(doc=2502,freq=2.0), product of:
          0.25001967 = queryWeight, product of:
            1.9494666 = boost
            8.090549 = idf(docFreq=36, maxDocs=44421)
            0.015851865 = queryNorm
          0.8938879 = fieldWeight in 2502, product of:
            1.4142135 = tf(freq=2.0), with freq of:
              2.0 = termFreq=2.0
            8.090549 = idf(docFreq=36, maxDocs=44421)
            0.078125 = fieldNorm(doc=2502)
      0.29690498 = weight(abstract_txt:white in 2502) [ClassicSimilarity], result of:
        0.29690498 = score(doc=2502,freq=2.0), product of:
          0.34586883 = queryWeight, product of:
            2.808213 = boost
            7.769642 = idf(docFreq=50, maxDocs=44421)
            0.015851865 = queryNorm
          0.8584323 = fieldWeight in 2502, product of:
            1.4142135 = tf(freq=2.0), with freq of:
              2.0 = termFreq=2.0
            7.769642 = idf(docFreq=50, maxDocs=44421)
            0.078125 = fieldNorm(doc=2502)
      0.34965825 = weight(abstract_txt:grey in 2502) [ClassicSimilarity], result of:
        0.34965825 = score(doc=2502,freq=2.0), product of:
          0.38571125 = queryWeight, product of:
            2.9655516 = boost
            8.20496 = idf(docFreq=32, maxDocs=44421)
            0.015851865 = queryNorm
          0.90652853 = fieldWeight in 2502, product of:
            1.4142135 = tf(freq=2.0), with freq of:
              2.0 = termFreq=2.0
            8.20496 = idf(docFreq=32, maxDocs=44421)
            0.078125 = fieldNorm(doc=2502)
    0.12 = coord(3/25)
  2. Gagan, D.: Scanning: a survival guide : 7 (1993) 0.09 
    0.08859171 = sum of:
  0.08859171 = product of:
    0.73826426 = sum of:
      0.18963717 = weight(abstract_txt:black in 6296) [ClassicSimilarity], result of:
        0.18963717 = score(doc=6296,freq=1.0), product of:
          0.25001967 = queryWeight, product of:
            1.9494666 = boost
            8.090549 = idf(docFreq=36, maxDocs=44421)
            0.015851865 = queryNorm
          0.758489 = fieldWeight in 6296, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            8.090549 = idf(docFreq=36, maxDocs=44421)
            0.09375 = fieldNorm(doc=6296)
      0.2519322 = weight(abstract_txt:white in 6296) [ClassicSimilarity], result of:
        0.2519322 = score(doc=6296,freq=1.0), product of:
          0.34586883 = queryWeight, product of:
            2.808213 = boost
            7.769642 = idf(docFreq=50, maxDocs=44421)
            0.015851865 = queryNorm
          0.7284039 = fieldWeight in 6296, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            7.769642 = idf(docFreq=50, maxDocs=44421)
            0.09375 = fieldNorm(doc=6296)
      0.29669487 = weight(abstract_txt:grey in 6296) [ClassicSimilarity], result of:
        0.29669487 = score(doc=6296,freq=1.0), product of:
          0.38571125 = queryWeight, product of:
            2.9655516 = boost
            8.20496 = idf(docFreq=32, maxDocs=44421)
            0.015851865 = queryNorm
          0.769215 = fieldWeight in 6296, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            8.20496 = idf(docFreq=32, maxDocs=44421)
            0.09375 = fieldNorm(doc=6296)
    0.12 = coord(3/25)
  3. Wyss, V.; Keel, G.: Google als Trojanisches Pferd? : Konsequenzen der Internet-Recherche von Journalisten für die journalistische Qualität (2007) 0.08 
    0.08434434 = sum of:
  0.08434434 = product of:
    0.4217217 = sum of:
      0.08532078 = weight(abstract_txt:sichtweise in 1385) [ClassicSimilarity], result of:
        0.08532078 = score(doc=1385,freq=1.0), product of:
          0.13157475 = queryWeight, product of:
            8.30027 = idf(docFreq=29, maxDocs=44421)
            0.015851865 = queryNorm
          0.6484586 = fieldWeight in 1385, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            8.30027 = idf(docFreq=29, maxDocs=44421)
            0.078125 = fieldNorm(doc=1385)
      0.027333604 = weight(abstract_txt:kann in 1385) [ClassicSimilarity], result of:
        0.027333604 = score(doc=1385,freq=1.0), product of:
          0.077614695 = queryWeight, product of:
            1.0861772 = boost
            4.507782 = idf(docFreq=1330, maxDocs=44421)
            0.015851865 = queryNorm
          0.35217047 = fieldWeight in 1385, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            4.507782 = idf(docFreq=1330, maxDocs=44421)
            0.078125 = fieldNorm(doc=1385)
      0.033991605 = weight(abstract_txt:wird in 1385) [ClassicSimilarity], result of:
        0.033991605 = score(doc=1385,freq=2.0), product of:
          0.08154817 = queryWeight, product of:
            1.3635826 = boost
            3.7727013 = idf(docFreq=2775, maxDocs=44421)
            0.015851865 = queryNorm
          0.41682854 = fieldWeight in 1385, product of:
            1.4142135 = tf(freq=2.0), with freq of:
              2.0 = termFreq=2.0
            3.7727013 = idf(docFreq=2775, maxDocs=44421)
            0.078125 = fieldNorm(doc=1385)
      0.13616012 = weight(abstract_txt:suchmaschinen in 1385) [ClassicSimilarity], result of:
        0.13616012 = score(doc=1385,freq=5.0), product of:
          0.13239025 = queryWeight, product of:
            1.4185894 = boost
            5.887337 = idf(docFreq=334, maxDocs=44421)
            0.015851865 = queryNorm
          1.0284755 = fieldWeight in 1385, product of:
            2.236068 = tf(freq=5.0), with freq of:
              5.0 = termFreq=5.0
            5.887337 = idf(docFreq=334, maxDocs=44421)
            0.078125 = fieldNorm(doc=1385)
      0.13891558 = weight(abstract_txt:potenzial in 1385) [ClassicSimilarity], result of:
        0.13891558 = score(doc=1385,freq=1.0), product of:
          0.22942813 = queryWeight, product of:
            1.8674631 = boost
            7.750224 = idf(docFreq=51, maxDocs=44421)
            0.015851865 = queryNorm
          0.6054863 = fieldWeight in 1385, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            7.750224 = idf(docFreq=51, maxDocs=44421)
            0.078125 = fieldNorm(doc=1385)
    0.2 = coord(5/25)
  4. Lewandowski, D.: Suchmaschinen verstehen (2015) 0.07 
    0.07378306 = sum of:
  0.07378306 = product of:
    0.46114415 = sum of:
      0.027333604 = weight(abstract_txt:kann in 1338) [ClassicSimilarity], result of:
        0.027333604 = score(doc=1338,freq=1.0), product of:
          0.077614695 = queryWeight, product of:
            1.0861772 = boost
            4.507782 = idf(docFreq=1330, maxDocs=44421)
            0.015851865 = queryNorm
          0.35217047 = fieldWeight in 1338, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            4.507782 = idf(docFreq=1330, maxDocs=44421)
            0.078125 = fieldNorm(doc=1338)
      0.033991605 = weight(abstract_txt:wird in 1338) [ClassicSimilarity], result of:
        0.033991605 = score(doc=1338,freq=2.0), product of:
          0.08154817 = queryWeight, product of:
            1.3635826 = boost
            3.7727013 = idf(docFreq=2775, maxDocs=44421)
            0.015851865 = queryNorm
          0.41682854 = fieldWeight in 1338, product of:
            1.4142135 = tf(freq=2.0), with freq of:
              2.0 = termFreq=2.0
            3.7727013 = idf(docFreq=2775, maxDocs=44421)
            0.078125 = fieldNorm(doc=1338)
      0.17223042 = weight(abstract_txt:suchmaschinen in 1338) [ClassicSimilarity], result of:
        0.17223042 = score(doc=1338,freq=8.0), product of:
          0.13239025 = queryWeight, product of:
            1.4185894 = boost
            5.887337 = idf(docFreq=334, maxDocs=44421)
            0.015851865 = queryNorm
          1.3009299 = fieldWeight in 1338, product of:
            2.828427 = tf(freq=8.0), with freq of:
              8.0 = termFreq=8.0
            5.887337 = idf(docFreq=334, maxDocs=44421)
            0.078125 = fieldNorm(doc=1338)
      0.22758852 = weight(abstract_txt:nutzerverhalten in 1338) [ClassicSimilarity], result of:
        0.22758852 = score(doc=1338,freq=1.0), product of:
          0.31884497 = queryWeight, product of:
            2.201499 = boost
            9.1365185 = idf(docFreq=12, maxDocs=44421)
            0.015851865 = queryNorm
          0.71379054 = fieldWeight in 1338, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            9.1365185 = idf(docFreq=12, maxDocs=44421)
            0.078125 = fieldNorm(doc=1338)
    0.16 = coord(4/25)
  5. Sechser, O.: Information und Wahrheit, falsche Information und Unwahrheit? (1980) 0.07 
    0.071658336 = sum of:
  0.071658336 = product of:
    0.4478646 = sum of:
      0.13994576 = weight(abstract_txt:messen in 96) [ClassicSimilarity], result of:
        0.13994576 = score(doc=96,freq=1.0), product of:
          0.13377117 = queryWeight, product of:
            1.0083121 = boost
            8.369263 = idf(docFreq=27, maxDocs=44421)
            0.015851865 = queryNorm
          1.0461578 = fieldWeight in 96, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            8.369263 = idf(docFreq=27, maxDocs=44421)
            0.125 = fieldNorm(doc=96)
      0.043733764 = weight(abstract_txt:kann in 96) [ClassicSimilarity], result of:
        0.043733764 = score(doc=96,freq=1.0), product of:
          0.077614695 = queryWeight, product of:
            1.0861772 = boost
            4.507782 = idf(docFreq=1330, maxDocs=44421)
            0.015851865 = queryNorm
          0.56347275 = fieldWeight in 96, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            4.507782 = idf(docFreq=1330, maxDocs=44421)
            0.125 = fieldNorm(doc=96)
      0.21266587 = weight(abstract_txt:auszuwerten in 96) [ClassicSimilarity], result of:
        0.21266587 = score(doc=96,freq=1.0), product of:
          0.17681587 = queryWeight, product of:
            1.1592426 = boost
            9.622026 = idf(docFreq=7, maxDocs=44421)
            0.015851865 = queryNorm
          1.2027533 = fieldWeight in 96, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            9.622026 = idf(docFreq=7, maxDocs=44421)
            0.125 = fieldNorm(doc=96)
      0.05151922 = weight(abstract_txt:werden in 96) [ClassicSimilarity], result of:
        0.05151922 = score(doc=96,freq=1.0), product of:
          0.11749667 = queryWeight, product of:
            2.1130583 = boost
            3.507791 = idf(docFreq=3617, maxDocs=44421)
            0.015851865 = queryNorm
          0.43847388 = fieldWeight in 96, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            3.507791 = idf(docFreq=3617, maxDocs=44421)
            0.125 = fieldNorm(doc=96)
    0.16 = coord(4/25)