Document (#33939)

Author
Hesselbarth, A.
Title
What you see is all you get? : Konzept zur Optimierung des Bildmanagements am Beispiel der jump Fotoagentur
Imprint
Saarbrücken : VDM Verlag
Year
2008
Pages
168 S
Isbn
3-8364-7262-7
Abstract
Thema dieser Arbeit ist eine Untersuchung des digitalen Bilderhandels. Es wird die Akzeptanz und die Nutzung von Bilddatenbanken in der Bildbranche analysiert, mit dem Ziel, ein Optimierungskonzept für die Bilddatenbank der jump Fotoagentur zu entwerfen. Zur Einführung werden die Grundlagen der Bildbranche erläutert und auf die Beteiligten und ihre Aufgabenbereiche eingegangen. Es folgt eine Darstellung der Entwicklung der Digitalisierung und den dadurch verursachten Wandel des Bildermarktes. Im Anschluss werden die Möglichkeiten des Bildmanagements und deren Zusammenhang mit der Bildvermarktung aufgezeigt. Weiterhin wird das Bildmanagement-System der jump Fotoagentur näher beschrieben. Mit Hilfe der gewonnen Ergebnisse aus der durchgeführten Befragung wird ein Konzept zur Verbesserung dieses Systems erstellt. Die Erkenntnisse werden zusammengefasst und ein Ausblick auf die Zukunft des digitalen Bilderhandels gegeben.
Content
Inhaltsverzeichnis: 1. Einleitung 2. Grundlagen der Bildbranche 2.1. Aufbau der Bildbranche 3. Zur Situation des Bildermarktes 3.1. Entwicklung der Digitalisierung 3.2. Internationalisierung und Global Player 3.3. Folgen der Digitalisierung 4. Bildmanagement - Bildmarketing 4.1. Kataloge 4.2. Bilddatenbanken 4.3. Portale 5. Die jump Fotoagentur 5.1. Die Agentur 5.2. Das Bildarchiv 5.3. Die Bilddatenbank 5.4. Der Digitalisierungsprozess 6. Befragung zur Nutzung der jump-Datenbank 6.1. Konzeption der Befragung 6.2. Durchuehrung der Digitalisierung 6.3. Auswertung der Befragung 6.4. Ergebnisse der Befragung 7. Konzept zur Optimierung des Bildmanagements 8. Zusammenfassung und Ausblick
Theme
Dokumentenmanagement
Form
Bilder

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