Document (#28435)

Author
Kaiser, C.
Title
Mit "Neomo" und "Turbo 10" neue Initiativen auf dem deutschen und britischen Suchmarkt
Source
Password. 2005, H.5, S.18-19
Year
2005
Abstract
"Search Engine Strategies Conference" (SES) in München mit 160 Teilnehmern. Die Vortragenden waren im Regelfall sehr kompetent, und die Zuhörerschaft schien gut vorinformiert zu sein. Trotzdem wäre bei manchen Vorträgen mehr Inhalt und Fachkompetenz wünschenswert gewesen - wie beispielsweise beim Vortrag von Google. Die geplante Session "Treffen Sie die Crawler" fand leider nicht statt. Mittlerweile gibt es andere interessante Konferenzen in Europas, die sich mit Suchmaschinenmarketing und -optimierung befassten, wie das "Suchmaschinenmarketingseminar" in Heidelberg im November 2004, das wenig besucht war, aber hochinteressante Fachvorträge und Diskussionsforen bot. Die SES gilt bisher als das wichtigste Branchenereignis für Suchmaschinenmarketing und -optimierung weltweit. Hier treffen sich Websiteanbieter, Suchmaschinenmarketingagenturen und Suchmaschinenbetreiber. Außer allgemeinen Einblicken in die aktuelle Entwicklung der Branche bietet die SES Informationen zu Themen wie dynamische Websites, Websitestruktur, Verlinkung und Keywordanalysen. Neue Themen waren "lokale Suche", die aktuelle Entwicklung im deutschen Suchmarkt und markenrechtliche Probleme. Websiteanbieter konnten in den "Website-Klinik"-Sessions ihre Sites von Experten prüfen lassen und praktische Tipps zur Verbesserung des Rankings einholen.
Theme
Suchmaschinen
Object
Neomo
Turbo 10

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