Document (#27047)

Author
cw
Title
¬Das Rauschen im virtueIIen Blätterwald
Source
CD-Info. 2004, H.1, S.62-70
Year
2004
Series
Online
Abstract
Im Internet lässt sich inzwischen schon so ziemlich alles bewerkstelligen. Der Weg zur Bank ist endlich weggefallen (die kundenfeindlichen Öffnungszeiten ließen einen Bankbesuch ohnehin nur an Urlaubstagen zu), die große Liebe kann mitunter im WWW gefunden werden und selbst der Chinese um die Ecke bietet sein Bestellservice für sein Huhn süß-sauer schon per e-mail an. Da muss nicht extra erwähnt werden, dass auch Bücher online eingekauft werden können. Immerhin nahm das weltgrößte Internet-Kaufhaus Amazon mit den gedruckten Kulturgütern seinen Anfang. Doch ist der Erfolgslauf Amazons und Co. nur ein Schauplatz von vielen der wilden Revolte des Internets auf den "Schlachtfeldern" des Buchmarkts.
Content
Abschnitte zu den Themen: Der Buchhandel in Zeiten des Internets: Man wird es angesichts der Größe und scheinbaren Alleinherrschaft von Amazon im Online-Bereich kaum für möglich halten, dass der Anteil des Online-Handels marginal nur zwei bis vier Prozent des Gesamtumsatzes beträgt. - Die Verlagslandschaft: Nur indirekt vom Einzug des Internets sind die Verlage betroffen - so glauben sie es zumindest. Natürlich kommen mit Online-Buchhändlern neue Abnehmer der Verlagsprogramme hinzu, doch sind die Arbeitspraktiken mit Amazon und Co. dieselben wie mit dem stationären Handel. Und da sich die Verlage hauptsächlich als Produzenten bzw. Zwischenhändler sehen, wird dem direkten Kundenkontakt, der nun einmal auf der Webseite vonstatten geht, weniger Beachtung geschenkt. - Cyberliteratur und so fort: Das Internet hat aber auch den Literaturbetrieb an sich verän dert. So kristallisiert sich durch den weltweiten, uneingeschränkten Zugriff die Möglichkeit heraus, das Internet quasi als Distributionskanal zu nutzen, um Botschaften und eigene kreative Schreibergüsse ungeachtet kritischer Lektoren und abweisender Verlage an die User zu bringen. So avanciert jeder, der möchte, zum Autor - eine Qualitätskontrolle fällt somit weg.
Theme
Internet
Elektronisches Publizieren

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