Document (#25474)

Author
Stock, M.
Title
Firmenauskünfte und Marketing via WWW oder CD-ROM : Die Qual der Wahl: Hoppenstedt Firmendatenbank
Source
Password. 2002, H.2, S.20-31
Year
2002
Abstract
Die Hoppenstedt Firmeninformationen GmbH bietet eine Palette von abgeleiteten Produkten aus einer einzigen Datenbank an. der Firmendatenbank. Aus dieser Gesamtdatenbasis heraus werden sowohl Internet-Versionen als auch CD-ROM-Editionen geschnitten und produziert. Die verschiedenen Distributionswege beinhalten demgemäß verschiedene Applikationen. Hoppenstedt selbst unterscheidet streng zwischen Auskunfts- und Marketing-Versionen. Welche Richtung soll der potentielle Nutzer einschlagen, um zu seinen gewünschten Informationen über deutsche Unternehmen zu gelangen? Warum werden Firmeninformationen ein und desselben Anbieters einmal als Internet- und einmal als CD-ROMVariante vermarktet? Wo liegen die jeweiligen Unterschiede? Kommt ein Profi-Nutzer mit dem Erwerb nur einer Lizenz aus? Oder ist demgegenüber aufgrund des vielfältigen Produktangebots eine detaillierte Auswahl für den Nutzer eher effektiver und kostengünstiger als ein "Universalpaket"? Die Hoppenstedt Firmeninformationen GmbH offeriert beachtenswerte Teilprodukte. Wir vergleichen.
Theme
Informationsmittel
Object
Hoppenstedt

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