Document (#16786)

Author

Hobohm, H.-C.

Title

Vom Leser zum Kunden : Randbedingungen der Nutzerorientierung im Bibliotheksbereich

Source

Zeitschrift für Bibliothekswesen und Bibliographie. 44(1997) H.3, S.265-280

Year

1997

Abstract

In Zeiten des sozialen Wandels wie sie die Bibliotheken aktuelle erleben wird nach allgemeinen Rezepten und Leitideen gesucht. Eines dieser Konzepte, das in Teilen für die Bibliothekswekt (zumindest in der jetzt geforderten Intensität) neu ist, stellt die 'Dienstleistungs- und Nutzerorientierung' dar. Im folgenden soll einmal ein Licht auf die jüngere Diskussion in 2 ganz anderen 'Disziplinen' geworfen werden, die ebenfalls intensiv mit den Konzepten 'Nutzer' und 'Kunde' umgehen. Natürlich kann man nicht erwarten, daß andere Welten die konkreten Rezepten für die Bibliotheksentwicklung parat haben. Aber zumindest kann man aus den Erfahrungen anderer lernen und versuchen, deren Erkenntnisse auf die eigene Situatoin zu adaptieren oder sie gerade zu kontrastieren. Zum einen sollen hier deshalb einige Schlagworte aus dem Bereich des Marketing und des Managements thematisiert und zum anderen auf neuere Ansätze der Informationswissenschaft hingewiesen werden

Footnote

Leicht modifierte Fassung eines Vortrages auf der Jahrestagung des Landesverbandes Brandenburg im Deutschen Bibliotheksverband am 6.11.1996 in der SuLB Potsdam

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