Document (#22276)

Author

Cölfen, H.

Title

Werbeweltbilder im Wandel : Eine linguistische Untersuchung deutscher Werbeanzeigen im Zeitvergleich (1960-1990)

Imprint

Frankfurt a.M. : Lang

Year

1999

Pages

226 S. + 1 CD-ROM

Isbn

3-631-35087-2

Abstract

Die Untersuchung will Aufschluß darüber geben, wie sich die Konstruktionen von Wirklichkeit in ausgesuchten Werbetexten aus den Jahren 1960-1990 in Deutschland gewandelt haben. Hierzu werden aus jedem Jahr dieses Zeitraumes je 2 Werbeanzeigen von insgesamt 6 deutschen Markenfirmen in einem Korpus versammelt. In der Analyse wird das Korpus dann - computergestützt - sowohl quantitativ wir auch qualitativ untersucht. Im Ergebnis zeigt sich, welche Wnadlungen sich in unterschiedlichen Segmenten des Weltbildes der Deutschen vollzogen haben

Footnote

Zugl.: Essen, Univ., Diss., 1999

Field

Kommunikationswissenschaften

RSWK

Deutsch / Anzeigensprache / Deutschland <Bundesrepublik> / Konsumgüterwerbung / Soziokultureller Wandel / Geschichte 1960-1990 (213456) (345126) (453126) (543126)
Deutschland <Bundesrepublik> / Konsumgüterwerbung / Anzeige / Geschichte 1960-1990 / Quelle / CD-ROM (231456) (321456)

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