Document (#40242)

Author

Siegel, M.

Title

Opinion Spam : Meinungsäußerungen als Fake

Source

Information - Wissenschaft und Praxis. 67(2016) H.5/6, S.304-310

Year

2016

Abstract

Die Meinung der Kunden ist ein wichtiger Geschäftsfaktor geworden. Firmen wollen wissen, was Verbraucher von ihrem Produkt oder ihrer Dienstleistung halten. Sie versuchen daher, sich und ihre Produkte schnell an Kundenbedürfnisse anzupassen und die geäußerten Meinungen als Marketinginstrument einzusetzen. Mit der Zunahme der Relevanz der Kundenmeinungen steigt jedoch auch die Anzahl der Manipulationsversuche. Wir haben es hier mit einem gesellschaftlich und ökonomisch erheblichen Problem zu tun. Der Artikel stellt Forschungsansätze für die englische und chinesische Sprache vor und untersucht die Übertragbarkeit auf die deutsche Sprache. Als Ausgangspunkt für diese Untersuchung wird zunächst der Aufbau eines Korpus für gefälschte Bewertungen im deutschsprachigen Amazon-Portal umrissen. Erste Analysen dieses Korpus zeigen, dass die vorgestellten Forschungsansätze zum großen Teil auch auf die deutsche Sprache übertragbar sind.

Content

Vgl.: DOI: 10.1515/iwp-2016-0058.

Area

Informationswirtschaft

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