Document (#13107)

Author
Wössner, M.
Title
Zeitschriften gibt es nicht umsonst; ebenso wird es beim Fernsehen sein
Source
Süddeutsche Zeitung. Nr.66 vom 19.3.1996, S.15
Year
1996
Abstract
Interview mit dem Bertelsmann-Chef Marc Wössner. Über neue Programme; über den Konkurrenten Leo Kirch, der sich nicht an Unterschriften halte; über Tops und Flops bei Gruner und Jahr sowie das Online-Geschäft
Content
"Bezweifle, daß Online einmal ein großer Teil des Geschäfts von Bertelsmann sein wird. Es wird ein nettes, spezielles Zusatzgeschäft sein." "Wenn wir im Jahr 2000 dort 1 Mio Teilnehmer haben, dann wäre das sehr viel. Weit über unseren Plänen. Wieviel Umsatz im Jahr wird ein Teilnehmer uns bringen? Nehmen wir nur mal an: 500 Mark. Dann wäre dies 500 Mio Mark. Insgesamt wird Bertelsmann im Jahr 2000 vor. einen Umsazu von 35 Mrd erwirtschaften. 22 Mrd sind es jetzt. 8 bis 10% davon sind Gewinn. Es is ausgeschlossen, daß Online einmal das Mediengeschäft bei Bertelsmann dominieren wird. Im übrigen glauben wir an die Koexistenz und Komplementarität der Medien"

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