Document (#11310)

Author

Pitkow, J.E.
Recker, M.M.

Title

Using the Web as a survey tool : results from the second WWW user survey

Source

Computer networks and ISDN systems. 27(1995) no.6, S.809-822

Year

1995

Abstract

Presents the initial results from the 2nd WWW user survey, which was advertised and made available to the Web user population for 38 days during Oct and Nov 94. This survey is built on the our architecture and Web technologies, which together offers a number of technical and surveying advantages. In particular, the architecture supports the use of adaptive questions, and supports methods for tracking users' responses across different surveys, allowing more in-depth analyses of survey responses. The present survey was composed of 3 question categories: general demographic questions, browsing usage, and questions from Web informations authors. In addition, there was an additional experimental category addressing users' attitudes toward commercial use of the Web and the Internet. In just over 1 month, 18.000 total responses were received to the combined surveys

Theme

Internet

Object

WWW

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