Document (#9716)

Author

Klank, H.J.

Title

Ganz neue Perspektiven : elektronische Katalogsysteme als Werkzeug für Marketing und Vertrieb

Source

Cogito. 11(1995) H.1, S.23-26

Year

1995

Abstract

Erfolgreiches Marketing ist einerseits die konsequente Ausrichtung des eigenen Unternehmens an den Erfordernissen des Marktes - und andererseits der Wille, mit Kreativität, Mut und zielgerichtetem Handeln immer wieder auch Neuland zu betreten, um die Chance zu haben, insgesamt oder auf Teilgebieten der erste und dem Wettbewerb eine Nasenlänge voraus zu sein. Dies gilt nicht nur für neue Produkte, sondern genauso auch für den Einsatz neuer Möglichkeiten und Verfahren in der Mearktbearbeitung. Zum Beispiel für elektronische Kataloge

Similar documents (content)

1. Schub von Bossiazky, G.: Perspektiven für die neuen Online-Vertriebswege (1997) 0.08

   0.07760855 = sum of:
     0.07760855 = product of:
       0.48505345 = sum of:
         0.32135743 = weight(title_txt:perspektiven in 179) [ClassicSimilarity], result of:
           0.32135743 = score(doc=179,freq=1.0), product of:
             0.12795079 = queryWeight, product of:
               6.697521 = idf(docFreq=148, maxDocs=44421)
               0.019104201 = queryNorm
             2.5115705 = fieldWeight in 179, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               6.697521 = idf(docFreq=148, maxDocs=44421)
               0.375 = fieldNorm(doc=179)
         0.05957179 = weight(abstract_txt:produkte in 179) [ClassicSimilarity], result of:
           0.05957179 = score(doc=179,freq=1.0), product of:
             0.13735528 = queryWeight, product of:
               1.0360988 = boost
               6.939294 = idf(docFreq=116, maxDocs=44421)
               0.019104201 = queryNorm
             0.43370587 = fieldWeight in 179, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               6.939294 = idf(docFreq=116, maxDocs=44421)
               0.0625 = fieldNorm(doc=179)
         0.026417773 = weight(abstract_txt:auch in 179) [ClassicSimilarity], result of:
           0.026417773 = score(doc=179,freq=2.0), product of:
             0.079875894 = queryWeight, product of:
               1.1173812 = boost
               3.7418423 = idf(docFreq=2862, maxDocs=44421)
               0.019104201 = queryNorm
             0.33073524 = fieldWeight in 179, product of:
               1.4142135 = tf(freq=2.0), with freq of:
                 2.0 = termFreq=2.0
               3.7418423 = idf(docFreq=2862, maxDocs=44421)
               0.0625 = fieldNorm(doc=179)
         0.07770646 = weight(abstract_txt:elektronische in 179) [ClassicSimilarity], result of:
           0.07770646 = score(doc=179,freq=1.0), product of:
             0.20660129 = queryWeight, product of:
               1.7970494 = boost
               6.017888 = idf(docFreq=293, maxDocs=44421)
               0.019104201 = queryNorm
             0.376118 = fieldWeight in 179, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               6.017888 = idf(docFreq=293, maxDocs=44421)
               0.0625 = fieldNorm(doc=179)
       0.16 = coord(4/25)
   

2. Heinold, E.F.: Berufsbilder : was macht ein 'Produktmanager Elektronisches Publizieren?' (1996) 0.06

   0.06353614 = sum of:
     0.06353614 = product of:
       0.5294678 = sum of:
         0.037360374 = weight(abstract_txt:auch in 6004) [ClassicSimilarity], result of:
           0.037360374 = score(doc=6004,freq=1.0), product of:
             0.079875894 = queryWeight, product of:
               1.1173812 = boost
               3.7418423 = idf(docFreq=2862, maxDocs=44421)
               0.019104201 = queryNorm
             0.46773028 = fieldWeight in 6004, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               3.7418423 = idf(docFreq=2862, maxDocs=44421)
               0.125 = fieldNorm(doc=6004)
         0.2791461 = weight(abstract_txt:vertrieb in 6004) [ClassicSimilarity], result of:
           0.2791461 = score(doc=6004,freq=1.0), product of:
             0.24229956 = queryWeight, product of:
               1.3761153 = boost
               9.216561 = idf(docFreq=11, maxDocs=44421)
               0.019104201 = queryNorm
             1.1520702 = fieldWeight in 6004, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               9.216561 = idf(docFreq=11, maxDocs=44421)
               0.125 = fieldNorm(doc=6004)
         0.21296132 = weight(abstract_txt:marketing in 6004) [ClassicSimilarity], result of:
           0.21296132 = score(doc=6004,freq=1.0), product of:
             0.2548837 = queryWeight, product of:
               1.9960184 = boost
               6.684188 = idf(docFreq=150, maxDocs=44421)
               0.019104201 = queryNorm
             0.8355235 = fieldWeight in 6004, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               6.684188 = idf(docFreq=150, maxDocs=44421)
               0.125 = fieldNorm(doc=6004)
       0.12 = coord(3/25)
   

3. Webber, S.: Information und Preis : immer noch keine Lösung? (2001) 0.06

   0.062478784 = sum of:
     0.062478784 = product of:
       0.3904924 = sum of:
         0.028020281 = weight(abstract_txt:auch in 6885) [ClassicSimilarity], result of:
           0.028020281 = score(doc=6885,freq=1.0), product of:
             0.079875894 = queryWeight, product of:
               1.1173812 = boost
               3.7418423 = idf(docFreq=2862, maxDocs=44421)
               0.019104201 = queryNorm
             0.3507977 = fieldWeight in 6885, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               3.7418423 = idf(docFreq=2862, maxDocs=44421)
               0.09375 = fieldNorm(doc=6885)
         0.08619143 = weight(abstract_txt:neue in 6885) [ClassicSimilarity], result of:
           0.08619143 = score(doc=6885,freq=2.0), product of:
             0.13409117 = queryWeight, product of:
               1.4477501 = boost
               4.8481684 = idf(docFreq=946, maxDocs=44421)
               0.019104201 = queryNorm
             0.64278233 = fieldWeight in 6885, product of:
               1.4142135 = tf(freq=2.0), with freq of:
                 2.0 = termFreq=2.0
               4.8481684 = idf(docFreq=946, maxDocs=44421)
               0.09375 = fieldNorm(doc=6885)
         0.11655971 = weight(abstract_txt:elektronische in 6885) [ClassicSimilarity], result of:
           0.11655971 = score(doc=6885,freq=1.0), product of:
             0.20660129 = queryWeight, product of:
               1.7970494 = boost
               6.017888 = idf(docFreq=293, maxDocs=44421)
               0.019104201 = queryNorm
             0.56417704 = fieldWeight in 6885, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               6.017888 = idf(docFreq=293, maxDocs=44421)
               0.09375 = fieldNorm(doc=6885)
         0.15972099 = weight(abstract_txt:marketing in 6885) [ClassicSimilarity], result of:
           0.15972099 = score(doc=6885,freq=1.0), product of:
             0.2548837 = queryWeight, product of:
               1.9960184 = boost
               6.684188 = idf(docFreq=150, maxDocs=44421)
               0.019104201 = queryNorm
             0.6266426 = fieldWeight in 6885, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               6.684188 = idf(docFreq=150, maxDocs=44421)
               0.09375 = fieldNorm(doc=6885)
       0.16 = coord(4/25)
   

4. Hutzler, E.: Elektronische Zeitschriftenbibliothek : Entwicklung, Stand und Perspektiven (2000) 0.06

   0.056313515 = sum of:
     0.056313515 = product of:
       0.4692793 = sum of:
         0.32135743 = weight(title_txt:perspektiven in 6549) [ClassicSimilarity], result of:
           0.32135743 = score(doc=6549,freq=1.0), product of:
             0.12795079 = queryWeight, product of:
               6.697521 = idf(docFreq=148, maxDocs=44421)
               0.019104201 = queryNorm
             2.5115705 = fieldWeight in 6549, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               6.697521 = idf(docFreq=148, maxDocs=44421)
               0.375 = fieldNorm(doc=6549)
         0.050788794 = weight(abstract_txt:neue in 6549) [ClassicSimilarity], result of:
           0.050788794 = score(doc=6549,freq=1.0), product of:
             0.13409117 = queryWeight, product of:
               1.4477501 = boost
               4.8481684 = idf(docFreq=946, maxDocs=44421)
               0.019104201 = queryNorm
             0.37876314 = fieldWeight in 6549, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               4.8481684 = idf(docFreq=946, maxDocs=44421)
               0.078125 = fieldNorm(doc=6549)
         0.09713308 = weight(abstract_txt:elektronische in 6549) [ClassicSimilarity], result of:
           0.09713308 = score(doc=6549,freq=1.0), product of:
             0.20660129 = queryWeight, product of:
               1.7970494 = boost
               6.017888 = idf(docFreq=293, maxDocs=44421)
               0.019104201 = queryNorm
             0.4701475 = fieldWeight in 6549, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               6.017888 = idf(docFreq=293, maxDocs=44421)
               0.078125 = fieldNorm(doc=6549)
       0.12 = coord(3/25)
   

5. Büttner, E.: Perspektiven der Informationsarbeit in einem industriellen Großunternehmen (2001) 0.06

   0.055182777 = sum of:
     0.055182777 = product of:
       0.45985648 = sum of:
         0.32135743 = weight(title_txt:perspektiven in 6861) [ClassicSimilarity], result of:
           0.32135743 = score(doc=6861,freq=1.0), product of:
             0.12795079 = queryWeight, product of:
               6.697521 = idf(docFreq=148, maxDocs=44421)
               0.019104201 = queryNorm
             2.5115705 = fieldWeight in 6861, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               6.697521 = idf(docFreq=148, maxDocs=44421)
               0.375 = fieldNorm(doc=6861)
         0.09786801 = weight(abstract_txt:handeln in 6861) [ClassicSimilarity], result of:
           0.09786801 = score(doc=6861,freq=2.0), product of:
             0.1517873 = queryWeight, product of:
               1.0891714 = boost
               7.2947483 = idf(docFreq=81, maxDocs=44421)
               0.019104201 = queryNorm
             0.64477074 = fieldWeight in 6861, product of:
               1.4142135 = tf(freq=2.0), with freq of:
                 2.0 = termFreq=2.0
               7.2947483 = idf(docFreq=81, maxDocs=44421)
               0.0625 = fieldNorm(doc=6861)
         0.040631033 = weight(abstract_txt:neue in 6861) [ClassicSimilarity], result of:
           0.040631033 = score(doc=6861,freq=1.0), product of:
             0.13409117 = queryWeight, product of:
               1.4477501 = boost
               4.8481684 = idf(docFreq=946, maxDocs=44421)
               0.019104201 = queryNorm
             0.30301052 = fieldWeight in 6861, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               4.8481684 = idf(docFreq=946, maxDocs=44421)
               0.0625 = fieldNorm(doc=6861)
       0.12 = coord(3/25)