Document (#8294)

Author

Flynn, M.

Title

Marketing a fee-based information service : the case of BTiS

Source

Managing information. 1(1994) no.3, S.35-36

Year

1994

Abstract

Describes BTiS, a corporate information service tailored to meet the specific information needs of Irish industry and established in 1991 at Limerick University. Its success is based on its quality cost effective pricing, market need and strategic marketing. Discusses the 9 key marketing tactics it uses: brochures; mail shots; visits; sample searches; presentations; university, community and local government support; networking; image; and exhibitions

Theme

Informationsdienstleistungen

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