Document (#4586)

Author

Soloman, M.

Title

Content analysis : a potent tool in the searcher's arsenal

Source

Database. 16(1993) no.2, S.62-68

Year

1993

Abstract

Shows how content analysis of news media online sources can be used to analyze information and identify trends. Shows how content analysis can be used by advertisers. Details how to target an analysis and how to carry out research

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