Document (#43750)

Author

Lee, C.H.
Zhao, J.L.

Title

Social media engagement and crowdfunding performance : the moderating role of product type and entrepreneurs' characteristics

Source

Journal of the Association for Information Science and Technology. 73(2022) no.11, S.1559-1578

Year

2022

Abstract

Entrepreneurs are showing an increasing focus on understanding and managing their social media strategies to optimize the success of their crowdfunding campaigns. While much of the current crowdfunding literature focuses on the roles of social media engagement in the funding performance of crowdfunded projects, in this study, drawing on social media engagement theory, we examine how product and entrepreneur characteristics moderate the influence of social media engagement on funding performance in the reward-based crowdfunding. Using a dataset of technology crowdfunded projects, we investigated whether Facebook and Twitter engagements affect funding outcomes and if so, how the two interact with each other and their influences vary by project type (hardware and software) and entrepreneur characteristics (gender, experience, and social capital). We found that both Facebook and Twitter engagements positively affect funding, but the two weaken each other's impact, particularly for hardware products. Additionally, Facebook engagements had a larger effect on funding outcomes in the early days of a campaign driven by its prelaunch efforts, whereas Twitter engagements had a larger impact in later days. Furthermore, our findings indicated that Facebook engagement is more influential for hardware products. An entrepreneur's internal social capital built inside the crowdfunding platform also weakened the effects of Facebook engagements generated outside the platform, whereas Twitter engagements on subsequent funding had less influence on experienced entrepreneurs. Our findings suggest that Facebook mainly serves as a channel to show the significant commitment of entrepreneurs to their projects and increase persuasiveness, while Twitter helps to raise awareness by broadcasting crowdfunding campaigns among potential investors.

Content

https://asistdl.onlinelibrary.wiley.com/doi/10.1002/asi.24694.

Similar documents (author)

1. Zhao, L.: Save space for "newcomers" : analyzing problems in book number assignment under the LCC system (2004) 4.66

   4.6581078 = sum of:
     4.6581078 = weight(author_txt:zhao in 4081) [ClassicSimilarity], result of:
       4.6581078 = fieldWeight in 4081, product of:
         1.0 = tf(freq=1.0), with freq of:
           1.0 = termFreq=1.0
         7.4529724 = idf(docFreq=69, maxDocs=44421)
         0.625 = fieldNorm(doc=4081)
   

2. Zhao, L.: How librarians used e-resources : an analysis of citations in CCQ (2006) 4.66

   4.6581078 = sum of:
     4.6581078 = weight(author_txt:zhao in 766) [ClassicSimilarity], result of:
       4.6581078 = fieldWeight in 766, product of:
         1.0 = tf(freq=1.0), with freq of:
           1.0 = termFreq=1.0
         7.4529724 = idf(docFreq=69, maxDocs=44421)
         0.625 = fieldNorm(doc=766)
   

3. Zhao, D.: Challenges of scholarly publications on the Web to the evaluation of science : a comparison of author visibility on the Web and in print journals (2005) 4.66

   4.6581078 = sum of:
     4.6581078 = weight(author_txt:zhao in 2065) [ClassicSimilarity], result of:
       4.6581078 = fieldWeight in 2065, product of:
         1.0 = tf(freq=1.0), with freq of:
           1.0 = termFreq=1.0
         7.4529724 = idf(docFreq=69, maxDocs=44421)
         0.625 = fieldNorm(doc=2065)
   

4. Zhao, D.G.; Ramsden, A.: Report on the ELINOR electronic library project (1995) 3.73

   3.7264862 = sum of:
     3.7264862 = weight(author_txt:zhao in 3742) [ClassicSimilarity], result of:
       3.7264862 = fieldWeight in 3742, product of:
         1.0 = tf(freq=1.0), with freq of:
           1.0 = termFreq=1.0
         7.4529724 = idf(docFreq=69, maxDocs=44421)
         0.5 = fieldNorm(doc=3742)
   

5. Zhao, D.; Strotmann, A.: Can citation analysis of Web publications better detect research fronts? (2007) 3.73

   3.7264862 = sum of:
     3.7264862 = weight(author_txt:zhao in 1471) [ClassicSimilarity], result of:
       3.7264862 = fieldWeight in 1471, product of:
         1.0 = tf(freq=1.0), with freq of:
           1.0 = termFreq=1.0
         7.4529724 = idf(docFreq=69, maxDocs=44421)
         0.5 = fieldNorm(doc=1471)
   

Similar documents (content)

1. Costas, R.; Zahedi, Z.; Wouters, P.: ¬The thematic orientation of publications mentioned on social media : large-scale disciplinary comparison of social media metrics with citations (2015) 0.17

   0.16756007 = sum of:
     0.16756007 = product of:
       0.59842885 = sum of:
         0.016757417 = weight(abstract_txt:their in 3598) [ClassicSimilarity], result of:
           0.016757417 = score(doc=3598,freq=4.0), product of:
             0.042526275 = queryWeight, product of:
               1.2057048 = boost
               3.1523883 = idf(docFreq=5161, maxDocs=44421)
               0.0111886235 = queryNorm
             0.39404854 = fieldWeight in 3598, product of:
               2.0 = tf(freq=4.0), with freq of:
                 4.0 = termFreq=4.0
               3.1523883 = idf(docFreq=5161, maxDocs=44421)
               0.0625 = fieldNorm(doc=3598)
         0.019777765 = weight(abstract_txt:performance in 3598) [ClassicSimilarity], result of:
           0.019777765 = score(doc=3598,freq=1.0), product of:
             0.068498 = queryWeight, product of:
               1.3252014 = boost
               4.619759 = idf(docFreq=1189, maxDocs=44421)
               0.0111886235 = queryNorm
             0.28873494 = fieldWeight in 3598, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               4.619759 = idf(docFreq=1189, maxDocs=44421)
               0.0625 = fieldNorm(doc=3598)
         0.023285901 = weight(abstract_txt:characteristics in 3598) [ClassicSimilarity], result of:
           0.023285901 = score(doc=3598,freq=1.0), product of:
             0.07637568 = queryWeight, product of:
               1.3993311 = boost
               4.8781815 = idf(docFreq=918, maxDocs=44421)
               0.0111886235 = queryNorm
             0.30488634 = fieldWeight in 3598, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               4.8781815 = idf(docFreq=918, maxDocs=44421)
               0.0625 = fieldNorm(doc=3598)
         0.12367931 = weight(abstract_txt:media in 3598) [ClassicSimilarity], result of:
           0.12367931 = score(doc=3598,freq=8.0), product of:
             0.13783008 = queryWeight, product of:
               2.4268298 = boost
               5.076075 = idf(docFreq=753, maxDocs=44421)
               0.0111886235 = queryNorm
             0.8973318 = fieldWeight in 3598, product of:
               2.828427 = tf(freq=8.0), with freq of:
                 8.0 = termFreq=8.0
               5.076075 = idf(docFreq=753, maxDocs=44421)
               0.0625 = fieldNorm(doc=3598)
         0.104265936 = weight(abstract_txt:social in 3598) [ClassicSimilarity], result of:
           0.104265936 = score(doc=3598,freq=9.0), product of:
             0.13230191 = queryWeight, product of:
               2.8132894 = boost
               4.2031517 = idf(docFreq=1804, maxDocs=44421)
               0.0111886235 = queryNorm
             0.78809094 = fieldWeight in 3598, product of:
               3.0 = tf(freq=9.0), with freq of:
                 9.0 = termFreq=9.0
               4.2031517 = idf(docFreq=1804, maxDocs=44421)
               0.0625 = fieldNorm(doc=3598)
         0.15570469 = weight(abstract_txt:twitter in 3598) [ClassicSimilarity], result of:
           0.15570469 = score(doc=3598,freq=2.0), product of:
             0.2550941 = queryWeight, product of:
               3.3015475 = boost
               6.905677 = idf(docFreq=120, maxDocs=44421)
               0.0111886235 = queryNorm
             0.61038136 = fieldWeight in 3598, product of:
               1.4142135 = tf(freq=2.0), with freq of:
                 2.0 = termFreq=2.0
               6.905677 = idf(docFreq=120, maxDocs=44421)
               0.0625 = fieldNorm(doc=3598)
         0.1549578 = weight(abstract_txt:facebook in 3598) [ClassicSimilarity], result of:
           0.1549578 = score(doc=3598,freq=1.0), product of:
             0.34044373 = queryWeight, product of:
               4.1781173 = boost
               7.282627 = idf(docFreq=82, maxDocs=44421)
               0.0111886235 = queryNorm
             0.4551642 = fieldWeight in 3598, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               7.282627 = idf(docFreq=82, maxDocs=44421)
               0.0625 = fieldNorm(doc=3598)
       0.28 = coord(7/25)
   

2. Oh, S.; Syn, S.Y.: Motivations for sharing information and social support in social media : a comparative analysis of Facebook, Twitter, Delicious, YouTube, and Flickr (2015) 0.16

   0.15772521 = sum of:
     0.15772521 = product of:
       0.6571884 = sum of:
         0.01873536 = weight(abstract_txt:their in 3217) [ClassicSimilarity], result of:
           0.01873536 = score(doc=3217,freq=5.0), product of:
             0.042526275 = queryWeight, product of:
               1.2057048 = boost
               3.1523883 = idf(docFreq=5161, maxDocs=44421)
               0.0111886235 = queryNorm
             0.44055966 = fieldWeight in 3217, product of:
               2.236068 = tf(freq=5.0), with freq of:
                 5.0 = termFreq=5.0
               3.1523883 = idf(docFreq=5161, maxDocs=44421)
               0.0625 = fieldNorm(doc=3217)
         0.13827766 = weight(abstract_txt:media in 3217) [ClassicSimilarity], result of:
           0.13827766 = score(doc=3217,freq=10.0), product of:
             0.13783008 = queryWeight, product of:
               2.4268298 = boost
               5.076075 = idf(docFreq=753, maxDocs=44421)
               0.0111886235 = queryNorm
             1.0032474 = fieldWeight in 3217, product of:
               3.1622777 = tf(freq=10.0), with freq of:
                 10.0 = termFreq=10.0
               5.076075 = idf(docFreq=753, maxDocs=44421)
               0.0625 = fieldNorm(doc=3217)
         0.120395936 = weight(abstract_txt:social in 3217) [ClassicSimilarity], result of:
           0.120395936 = score(doc=3217,freq=12.0), product of:
             0.13230191 = queryWeight, product of:
               2.8132894 = boost
               4.2031517 = idf(docFreq=1804, maxDocs=44421)
               0.0111886235 = queryNorm
             0.910009 = fieldWeight in 3217, product of:
               3.4641016 = tf(freq=12.0), with freq of:
                 12.0 = termFreq=12.0
               4.2031517 = idf(docFreq=1804, maxDocs=44421)
               0.0625 = fieldNorm(doc=3217)
         0.110099845 = weight(abstract_txt:twitter in 3217) [ClassicSimilarity], result of:
           0.110099845 = score(doc=3217,freq=1.0), product of:
             0.2550941 = queryWeight, product of:
               3.3015475 = boost
               6.905677 = idf(docFreq=120, maxDocs=44421)
               0.0111886235 = queryNorm
             0.4316048 = fieldWeight in 3217, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               6.905677 = idf(docFreq=120, maxDocs=44421)
               0.0625 = fieldNorm(doc=3217)
         0.11472176 = weight(abstract_txt:engagement in 3217) [ClassicSimilarity], result of:
           0.11472176 = score(doc=3217,freq=1.0), product of:
             0.2621842 = queryWeight, product of:
               3.3471146 = boost
               7.000987 = idf(docFreq=109, maxDocs=44421)
               0.0111886235 = queryNorm
             0.4375617 = fieldWeight in 3217, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               7.000987 = idf(docFreq=109, maxDocs=44421)
               0.0625 = fieldNorm(doc=3217)
         0.1549578 = weight(abstract_txt:facebook in 3217) [ClassicSimilarity], result of:
           0.1549578 = score(doc=3217,freq=1.0), product of:
             0.34044373 = queryWeight, product of:
               4.1781173 = boost
               7.282627 = idf(docFreq=82, maxDocs=44421)
               0.0111886235 = queryNorm
             0.4551642 = fieldWeight in 3217, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               7.282627 = idf(docFreq=82, maxDocs=44421)
               0.0625 = fieldNorm(doc=3217)
       0.24 = coord(6/25)
   

3. Jordan, K.: Separating and merging professional and personal selves online : the structure and process that shape academics' ego-networks on academic social networking sites and Twitter (2019) 0.15

   0.14813592 = sum of:
     0.14813592 = product of:
       0.52905685 = sum of:
         0.03719302 = weight(abstract_txt:larger in 324) [ClassicSimilarity], result of:
           0.03719302 = score(doc=324,freq=1.0), product of:
             0.0785652 = queryWeight, product of:
               1.1588105 = boost
               6.059561 = idf(docFreq=281, maxDocs=44421)
               0.0111886235 = queryNorm
             0.4734032 = fieldWeight in 324, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               6.059561 = idf(docFreq=281, maxDocs=44421)
               0.078125 = fieldNorm(doc=324)
         0.04081948 = weight(abstract_txt:whereas in 324) [ClassicSimilarity], result of:
           0.04081948 = score(doc=324,freq=1.0), product of:
             0.08359256 = queryWeight, product of:
               1.1953115 = boost
               6.250429 = idf(docFreq=232, maxDocs=44421)
               0.0111886235 = queryNorm
             0.48831478 = fieldWeight in 324, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               6.250429 = idf(docFreq=232, maxDocs=44421)
               0.078125 = fieldNorm(doc=324)
         0.010473385 = weight(abstract_txt:their in 324) [ClassicSimilarity], result of:
           0.010473385 = score(doc=324,freq=1.0), product of:
             0.042526275 = queryWeight, product of:
               1.2057048 = boost
               3.1523883 = idf(docFreq=5161, maxDocs=44421)
               0.0111886235 = queryNorm
             0.24628034 = fieldWeight in 324, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               3.1523883 = idf(docFreq=5161, maxDocs=44421)
               0.078125 = fieldNorm(doc=324)
         0.043579888 = weight(abstract_txt:platform in 324) [ClassicSimilarity], result of:
           0.043579888 = score(doc=324,freq=1.0), product of:
             0.087319925 = queryWeight, product of:
               1.2216703 = boost
               6.388262 = idf(docFreq=202, maxDocs=44421)
               0.0111886235 = queryNorm
             0.49908295 = fieldWeight in 324, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               6.388262 = idf(docFreq=202, maxDocs=44421)
               0.078125 = fieldNorm(doc=324)
         0.071729615 = weight(abstract_txt:capital in 324) [ClassicSimilarity], result of:
           0.071729615 = score(doc=324,freq=1.0), product of:
             0.12172739 = queryWeight, product of:
               1.4424192 = boost
               7.5425844 = idf(docFreq=63, maxDocs=44421)
               0.0111886235 = queryNorm
             0.5892644 = fieldWeight in 324, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               7.5425844 = idf(docFreq=63, maxDocs=44421)
               0.078125 = fieldNorm(doc=324)
         0.08688828 = weight(abstract_txt:social in 324) [ClassicSimilarity], result of:
           0.08688828 = score(doc=324,freq=4.0), product of:
             0.13230191 = queryWeight, product of:
               2.8132894 = boost
               4.2031517 = idf(docFreq=1804, maxDocs=44421)
               0.0111886235 = queryNorm
             0.65674245 = fieldWeight in 324, product of:
               2.0 = tf(freq=4.0), with freq of:
                 4.0 = termFreq=4.0
               4.2031517 = idf(docFreq=1804, maxDocs=44421)
               0.078125 = fieldNorm(doc=324)
         0.23837316 = weight(abstract_txt:twitter in 324) [ClassicSimilarity], result of:
           0.23837316 = score(doc=324,freq=3.0), product of:
             0.2550941 = queryWeight, product of:
               3.3015475 = boost
               6.905677 = idf(docFreq=120, maxDocs=44421)
               0.0111886235 = queryNorm
             0.9344518 = fieldWeight in 324, product of:
               1.7320508 = tf(freq=3.0), with freq of:
                 3.0 = termFreq=3.0
               6.905677 = idf(docFreq=120, maxDocs=44421)
               0.078125 = fieldNorm(doc=324)
       0.28 = coord(7/25)
   

4. Zimmer, M.; Proferes, N.J.: ¬A topology of Twitter research : disciplines, methods, and ethics (2014) 0.13

   0.12695754 = sum of:
     0.12695754 = product of:
       0.52898973 = sum of:
         0.008378709 = weight(abstract_txt:their in 2622) [ClassicSimilarity], result of:
           0.008378709 = score(doc=2622,freq=1.0), product of:
             0.042526275 = queryWeight, product of:
               1.2057048 = boost
               3.1523883 = idf(docFreq=5161, maxDocs=44421)
               0.0111886235 = queryNorm
             0.19702427 = fieldWeight in 2622, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               3.1523883 = idf(docFreq=5161, maxDocs=44421)
               0.0625 = fieldNorm(doc=2622)
         0.034863908 = weight(abstract_txt:platform in 2622) [ClassicSimilarity], result of:
           0.034863908 = score(doc=2622,freq=1.0), product of:
             0.087319925 = queryWeight, product of:
               1.2216703 = boost
               6.388262 = idf(docFreq=202, maxDocs=44421)
               0.0111886235 = queryNorm
             0.39926636 = fieldWeight in 2622, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               6.388262 = idf(docFreq=202, maxDocs=44421)
               0.0625 = fieldNorm(doc=2622)
         0.042104706 = weight(abstract_txt:projects in 2622) [ClassicSimilarity], result of:
           0.042104706 = score(doc=2622,freq=2.0), product of:
             0.08997119 = queryWeight, product of:
               1.5187793 = boost
               5.2945876 = idf(docFreq=605, maxDocs=44421)
               0.0111886235 = queryNorm
             0.46797985 = fieldWeight in 2622, product of:
               1.4142135 = tf(freq=2.0), with freq of:
                 2.0 = termFreq=2.0
               5.2945876 = idf(docFreq=605, maxDocs=44421)
               0.0625 = fieldNorm(doc=2622)
         0.043727238 = weight(abstract_txt:media in 2622) [ClassicSimilarity], result of:
           0.043727238 = score(doc=2622,freq=1.0), product of:
             0.13783008 = queryWeight, product of:
               2.4268298 = boost
               5.076075 = idf(docFreq=753, maxDocs=44421)
               0.0111886235 = queryNorm
             0.3172547 = fieldWeight in 2622, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               5.076075 = idf(docFreq=753, maxDocs=44421)
               0.0625 = fieldNorm(doc=2622)
         0.034755312 = weight(abstract_txt:social in 2622) [ClassicSimilarity], result of:
           0.034755312 = score(doc=2622,freq=1.0), product of:
             0.13230191 = queryWeight, product of:
               2.8132894 = boost
               4.2031517 = idf(docFreq=1804, maxDocs=44421)
               0.0111886235 = queryNorm
             0.26269698 = fieldWeight in 2622, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               4.2031517 = idf(docFreq=1804, maxDocs=44421)
               0.0625 = fieldNorm(doc=2622)
         0.36515987 = weight(abstract_txt:twitter in 2622) [ClassicSimilarity], result of:
           0.36515987 = score(doc=2622,freq=11.0), product of:
             0.2550941 = queryWeight, product of:
               3.3015475 = boost
               6.905677 = idf(docFreq=120, maxDocs=44421)
               0.0111886235 = queryNorm
             1.4314712 = fieldWeight in 2622, product of:
               3.3166249 = tf(freq=11.0), with freq of:
                 11.0 = termFreq=11.0
               6.905677 = idf(docFreq=120, maxDocs=44421)
               0.0625 = fieldNorm(doc=2622)
       0.24 = coord(6/25)
   

5. Meier, F.: Informationsverhalten in Social Media (2015) 0.13

   0.1250475 = sum of:
     0.1250475 = product of:
       0.78154695 = sum of:
         0.13254115 = weight(abstract_txt:media in 2739) [ClassicSimilarity], result of:
           0.13254115 = score(doc=2739,freq=3.0), product of:
             0.13783008 = queryWeight, product of:
               2.4268298 = boost
               5.076075 = idf(docFreq=753, maxDocs=44421)
               0.0111886235 = queryNorm
             0.9616272 = fieldWeight in 2739, product of:
               1.7320508 = tf(freq=3.0), with freq of:
                 3.0 = termFreq=3.0
               5.076075 = idf(docFreq=753, maxDocs=44421)
               0.109375 = fieldNorm(doc=2739)
         0.10534644 = weight(abstract_txt:social in 2739) [ClassicSimilarity], result of:
           0.10534644 = score(doc=2739,freq=3.0), product of:
             0.13230191 = queryWeight, product of:
               2.8132894 = boost
               4.2031517 = idf(docFreq=1804, maxDocs=44421)
               0.0111886235 = queryNorm
             0.7962579 = fieldWeight in 2739, product of:
               1.7320508 = tf(freq=3.0), with freq of:
                 3.0 = termFreq=3.0
               4.2031517 = idf(docFreq=1804, maxDocs=44421)
               0.109375 = fieldNorm(doc=2739)
         0.27248323 = weight(abstract_txt:twitter in 2739) [ClassicSimilarity], result of:
           0.27248323 = score(doc=2739,freq=2.0), product of:
             0.2550941 = queryWeight, product of:
               3.3015475 = boost
               6.905677 = idf(docFreq=120, maxDocs=44421)
               0.0111886235 = queryNorm
             1.0681674 = fieldWeight in 2739, product of:
               1.4142135 = tf(freq=2.0), with freq of:
                 2.0 = termFreq=2.0
               6.905677 = idf(docFreq=120, maxDocs=44421)
               0.109375 = fieldNorm(doc=2739)
         0.27117613 = weight(abstract_txt:facebook in 2739) [ClassicSimilarity], result of:
           0.27117613 = score(doc=2739,freq=1.0), product of:
             0.34044373 = queryWeight, product of:
               4.1781173 = boost
               7.282627 = idf(docFreq=82, maxDocs=44421)
               0.0111886235 = queryNorm
             0.79653734 = fieldWeight in 2739, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               7.282627 = idf(docFreq=82, maxDocs=44421)
               0.109375 = fieldNorm(doc=2739)
       0.16 = coord(4/25)