Document (#43014)

Author

Lin, Y.
Boh, W.F.

Title

How different are crowdfunders? : Examining archetypes of crowdfunders

Source

Journal of the Association for Information Science and Technology. 71(2020) no.11, S.1357-1370

Year

2020

Abstract

We unpack the complexities of the crowdfunder community by identifying different archetypes of crowdfunders funding technology projects on Kickstarter.com. Drawing on the extant literature on innovation adoption and opinion leadership, we propose two dimensions of crowdfunders that capture the heterogeneity in crowdfunders' behavior: opinion leadership and interest specialization of crowdfunders. Using a set of variables representing these two dimensions, our analysis revealed five distinct archetypes of crowdfunders: the Vocal Actives, the Silent Actives, the Focused Enthusiasts, the Trend Followers, and the Star Seekers, who each adopted distinct crowdfunding strategies. We established external and criterion-related validity of the cluster solutions in multiple ways. Our results suggest that the composition of crowdfunders is complex, even within a single platform.

Content

https://asistdl.onlinelibrary.wiley.com/doi/10.1002/asi.24332.

Similar documents (content)

1. Chen, H.-M.; Cooper, M.D.: Using clustering techniques to detect usage patterns in a Web-based information system (2001) 0.08

   0.07612745 = sum of:
     0.07612745 = product of:
       0.38063723 = sum of:
         0.052366637 = weight(abstract_txt:cluster in 526) [ClassicSimilarity], result of:
           0.052366637 = score(doc=526,freq=1.0), product of:
             0.12795414 = queryWeight, product of:
               1.0320407 = boost
               6.548176 = idf(docFreq=172, maxDocs=44421)
               0.018933773 = queryNorm
             0.409261 = fieldWeight in 526, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               6.548176 = idf(docFreq=172, maxDocs=44421)
               0.0625 = fieldNorm(doc=526)
         0.10010173 = weight(abstract_txt:validity in 526) [ClassicSimilarity], result of:
           0.10010173 = score(doc=526,freq=3.0), product of:
             0.1366486 = queryWeight, product of:
               1.066528 = boost
               6.7669935 = idf(docFreq=138, maxDocs=44421)
               0.018933773 = queryNorm
             0.73254853 = fieldWeight in 526, product of:
               1.7320508 = tf(freq=3.0), with freq of:
                 3.0 = termFreq=3.0
               6.7669935 = idf(docFreq=138, maxDocs=44421)
               0.0625 = fieldNorm(doc=526)
         0.031668857 = weight(abstract_txt:different in 526) [ClassicSimilarity], result of:
           0.031668857 = score(doc=526,freq=3.0), product of:
             0.079936 = queryWeight, product of:
               1.1536016 = boost
               3.6597328 = idf(docFreq=3107, maxDocs=44421)
               0.018933773 = queryNorm
             0.39617768 = fieldWeight in 526, product of:
               1.7320508 = tf(freq=3.0), with freq of:
                 3.0 = termFreq=3.0
               3.6597328 = idf(docFreq=3107, maxDocs=44421)
               0.0625 = fieldNorm(doc=526)
         0.07658364 = weight(abstract_txt:dimensions in 526) [ClassicSimilarity], result of:
           0.07658364 = score(doc=526,freq=1.0), product of:
             0.20770735 = queryWeight, product of:
               1.8595617 = boost
               5.899349 = idf(docFreq=330, maxDocs=44421)
               0.018933773 = queryNorm
             0.36870933 = fieldWeight in 526, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               5.899349 = idf(docFreq=330, maxDocs=44421)
               0.0625 = fieldNorm(doc=526)
         0.119916365 = weight(abstract_txt:distinct in 526) [ClassicSimilarity], result of:
           0.119916365 = score(doc=526,freq=2.0), product of:
             0.22229867 = queryWeight, product of:
               1.9237697 = boost
               6.1030455 = idf(docFreq=269, maxDocs=44421)
               0.018933773 = queryNorm
             0.53943807 = fieldWeight in 526, product of:
               1.4142135 = tf(freq=2.0), with freq of:
                 2.0 = termFreq=2.0
               6.1030455 = idf(docFreq=269, maxDocs=44421)
               0.0625 = fieldNorm(doc=526)
       0.2 = coord(5/25)
   

2. He, C.; Wu, J.; Zhang, Q.: Research leadership flow determinants and the role of proximity in research collaborations (2020) 0.08

   0.07570216 = sum of:
     0.07570216 = product of:
       0.6308513 = sum of:
         0.04774575 = weight(abstract_txt:capture in 1031) [ClassicSimilarity], result of:
           0.04774575 = score(doc=1031,freq=1.0), product of:
             0.12031165 = queryWeight, product of:
               1.0007452 = boost
               6.3496094 = idf(docFreq=210, maxDocs=44421)
               0.018933773 = queryNorm
             0.3968506 = fieldWeight in 1031, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               6.3496094 = idf(docFreq=210, maxDocs=44421)
               0.0625 = fieldNorm(doc=1031)
         0.07658364 = weight(abstract_txt:dimensions in 1031) [ClassicSimilarity], result of:
           0.07658364 = score(doc=1031,freq=1.0), product of:
             0.20770735 = queryWeight, product of:
               1.8595617 = boost
               5.899349 = idf(docFreq=330, maxDocs=44421)
               0.018933773 = queryNorm
             0.36870933 = fieldWeight in 1031, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               5.899349 = idf(docFreq=330, maxDocs=44421)
               0.0625 = fieldNorm(doc=1031)
         0.50652194 = weight(abstract_txt:leadership in 1031) [ClassicSimilarity], result of:
           0.50652194 = score(doc=1031,freq=8.0), product of:
             0.36592892 = queryWeight, product of:
               2.4682152 = boost
               7.8302665 = idf(docFreq=47, maxDocs=44421)
               0.018933773 = queryNorm
             1.3842086 = fieldWeight in 1031, product of:
               2.828427 = tf(freq=8.0), with freq of:
                 8.0 = termFreq=8.0
               7.8302665 = idf(docFreq=47, maxDocs=44421)
               0.0625 = fieldNorm(doc=1031)
       0.12 = coord(3/25)
   

3. Ku, L.-W.; Chen, H.-H.: Mining opinions from the Web : beyond relevance retrieval (2007) 0.05

   0.049836393 = sum of:
     0.049836393 = product of:
       0.4153033 = sum of:
         0.018284025 = weight(abstract_txt:different in 1605) [ClassicSimilarity], result of:
           0.018284025 = score(doc=1605,freq=1.0), product of:
             0.079936 = queryWeight, product of:
               1.1536016 = boost
               3.6597328 = idf(docFreq=3107, maxDocs=44421)
               0.018933773 = queryNorm
             0.2287333 = fieldWeight in 1605, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               3.6597328 = idf(docFreq=3107, maxDocs=44421)
               0.0625 = fieldNorm(doc=1605)
         0.07658364 = weight(abstract_txt:dimensions in 1605) [ClassicSimilarity], result of:
           0.07658364 = score(doc=1605,freq=1.0), product of:
             0.20770735 = queryWeight, product of:
               1.8595617 = boost
               5.899349 = idf(docFreq=330, maxDocs=44421)
               0.018933773 = queryNorm
             0.36870933 = fieldWeight in 1605, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               5.899349 = idf(docFreq=330, maxDocs=44421)
               0.0625 = fieldNorm(doc=1605)
         0.32043564 = weight(abstract_txt:opinion in 1605) [ClassicSimilarity], result of:
           0.32043564 = score(doc=1605,freq=7.0), product of:
             0.2819394 = queryWeight, product of:
               2.1665192 = boost
               6.8731537 = idf(docFreq=124, maxDocs=44421)
               0.018933773 = queryNorm
             1.1365409 = fieldWeight in 1605, product of:
               2.6457512 = tf(freq=7.0), with freq of:
                 7.0 = termFreq=7.0
               6.8731537 = idf(docFreq=124, maxDocs=44421)
               0.0625 = fieldNorm(doc=1605)
       0.12 = coord(3/25)
   

4. Reichenbacher, T.; Sabbata, S. de; Purves, R.S.; Fabrikant, S.I.: Assessing geographic relevance for mobile search : a computational model and its validation via crowdsourcing (2016) 0.05

   0.0488689 = sum of:
     0.0488689 = product of:
       0.30543062 = sum of:
         0.06077875 = weight(abstract_txt:platform in 4145) [ClassicSimilarity], result of:
           0.06077875 = score(doc=4145,freq=1.0), product of:
             0.12178086 = queryWeight, product of:
               1.006837 = boost
               6.388262 = idf(docFreq=202, maxDocs=44421)
               0.018933773 = queryNorm
             0.49908295 = fieldWeight in 4145, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               6.388262 = idf(docFreq=202, maxDocs=44421)
               0.078125 = fieldNorm(doc=4145)
         0.0654583 = weight(abstract_txt:cluster in 4145) [ClassicSimilarity], result of:
           0.0654583 = score(doc=4145,freq=1.0), product of:
             0.12795414 = queryWeight, product of:
               1.0320407 = boost
               6.548176 = idf(docFreq=172, maxDocs=44421)
               0.018933773 = queryNorm
             0.51157624 = fieldWeight in 4145, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               6.548176 = idf(docFreq=172, maxDocs=44421)
               0.078125 = fieldNorm(doc=4145)
         0.0722422 = weight(abstract_txt:validity in 4145) [ClassicSimilarity], result of:
           0.0722422 = score(doc=4145,freq=1.0), product of:
             0.1366486 = queryWeight, product of:
               1.066528 = boost
               6.7669935 = idf(docFreq=138, maxDocs=44421)
               0.018933773 = queryNorm
             0.5286714 = fieldWeight in 4145, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               6.7669935 = idf(docFreq=138, maxDocs=44421)
               0.078125 = fieldNorm(doc=4145)
         0.10695138 = weight(abstract_txt:criterion in 4145) [ClassicSimilarity], result of:
           0.10695138 = score(doc=4145,freq=1.0), product of:
             0.17750154 = queryWeight, product of:
               1.2155441 = boost
               7.7124834 = idf(docFreq=53, maxDocs=44421)
               0.018933773 = queryNorm
             0.60253775 = fieldWeight in 4145, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               7.7124834 = idf(docFreq=53, maxDocs=44421)
               0.078125 = fieldNorm(doc=4145)
       0.16 = coord(4/25)
   

5. Skyrme, D.J.: Knowledge management : oxymoron or dynamic duo? (1997) 0.05

   0.047255334 = sum of:
     0.047255334 = product of:
       0.39379445 = sum of:
         0.06394914 = weight(abstract_txt:innovation in 1851) [ClassicSimilarity], result of:
           0.06394914 = score(doc=1851,freq=1.0), product of:
             0.12597983 = queryWeight, product of:
               1.0240476 = boost
               6.497461 = idf(docFreq=181, maxDocs=44421)
               0.018933773 = queryNorm
             0.50761414 = fieldWeight in 1851, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               6.497461 = idf(docFreq=181, maxDocs=44421)
               0.078125 = fieldNorm(doc=1851)
         0.1059921 = weight(abstract_txt:distinct in 1851) [ClassicSimilarity], result of:
           0.1059921 = score(doc=1851,freq=1.0), product of:
             0.22229867 = queryWeight, product of:
               1.9237697 = boost
               6.1030455 = idf(docFreq=269, maxDocs=44421)
               0.018933773 = queryNorm
             0.47680044 = fieldWeight in 1851, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               6.1030455 = idf(docFreq=269, maxDocs=44421)
               0.078125 = fieldNorm(doc=1851)
         0.2238532 = weight(abstract_txt:leadership in 1851) [ClassicSimilarity], result of:
           0.2238532 = score(doc=1851,freq=1.0), product of:
             0.36592892 = queryWeight, product of:
               2.4682152 = boost
               7.8302665 = idf(docFreq=47, maxDocs=44421)
               0.018933773 = queryNorm
             0.6117396 = fieldWeight in 1851, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               7.8302665 = idf(docFreq=47, maxDocs=44421)
               0.078125 = fieldNorm(doc=1851)
       0.12 = coord(3/25)