Document (#41603)

Author

Zuboff, S.

Title

¬Das Zeitalter des Überwachungskapitalismus

Issue

Aus dem Englischen von Bernhard Schmid.

Imprint

Frankfurt : Campus Verlag

Year

2018

Pages

727 S

Isbn

978-3-593-50930-3

Abstract

Gegen den Big-Other-Kapitalismus ist Big Brother harmlos. Die Menschheit steht am Scheideweg, sagt die Harvard-Ökonomin Shoshana Zuboff. Bekommt die Politik die wachsende Macht der High-Tech-Giganten in den Griff? Oder überlassen wir uns der verborgenen Logik des Überwachungskapitalismus? Wie reagieren wir auf die neuen Methoden der Verhaltensauswertung und -manipulation, die unsere Autonomie bedrohen? Akzeptieren wir die neuen Formen sozialer Ungleichheit? Ist Widerstand ohnehin zwecklos? Zuboff bewertet die soziale, politische, ökonomische und technologische Bedeutung der großen Veränderung, die wir erleben. Sie zeichnet ein unmissverständliches Bild der neuen Märkte, auf denen Menschen nur noch Quelle eines kostenlosen Rohstoffs sind - Lieferanten von Verhaltensdaten. Noch haben wir es in der Hand, wie das nächste Kapitel des Kapitalismus aussehen wird. Meistern wir das Digitale oder sind wir seine Sklaven? Es ist unsere Entscheidung! Zuboffs Buch liefert eine neue Erzählung des Kapitalismus. An ihrer Deutung kommen kritische Geister nicht vorbei.

Footnote

Originaltitel: The age of surveillance capitalism: The fight for a human future at the new frontier power. Rez. unter: https://www.spektrum.de/rezension/buchkritik-zu-das-zeitalter-des-ueberwachungskapitalismus/1606858 (A. Lobe): "Die Harvard-Ökonomin Shoshana Zuboff liefert eine umfassende Macht- und Wirtschaftskritik an der Plattformökonomie. ... Das analytische Verdienst der Autorin besteht darin, dass sie nicht nur die ökonomischen Aspekte, sondern auch die gesellschaftlichen Implikationen in den Blick nimmt: Der ungezügelte Raubbau an Verhaltensdaten, so die These, führe zu einer »unbefugten Enteignung menschlicher Erfahrung« und »Aufhebung des natürlichen Rechts auf Freiheit«. Was also ist zu tun? Zuboff schreibt: »Wenn wir die Demokratie in den kommenden Jahrzehnten erneuern wollen, brauchen wir dazu das Gefühl der Entrüstung, ein Gespür für den Verlust dessen, was man uns da nimmt.« Der Auftakt zu diesem Reflexionsprozess ist mit diesem Buch gelegt." Auch in: Spektrum der Wissenschaft. 2019, H.1, S.92-93.

Field

Wirtschaftswissenschaften
Soziologie

RSWK

Kapitalismus / Überwachung
Multinationales Unternehmen / Digitalisierung / Personenbezogene Daten / Profit (GBV)
Wissensgesellschaft / Digitalisierung / E-Business / Konsumentenverhalten / Daten / Manipulation / Kapitalismus / Kritik / Datenschutz (GBV)

BK

83.02 (Philosophie und Theorie der Volkswirtschaft)
71.42 (Wirtschaftliche Faktoren) <Soziologie>
54.08 (Informatik in Beziehung zu Mensch und Gesellschaft)

DDC

300 / 23sdnb

RVK

MS 4745
QV 590

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