Document (#41057)

Author

Siever, C.M.

Title

Multimodale Kommunikation im Social Web : Forschungsansätze und Analysen zu Text-Bild-Relationen

Imprint

Frankfurt am Main : Lang

Year

2015

Pages

495 S

Isbn

978-3-653-04420-1

Series

Sprache - Medien - Innovationen ; 8

Abstract

Multimodalität ist ein typisches Merkmal der Kommunikation im Social Web. Der Fokus dieses Bandes liegt auf der Kommunikation in Foto-Communitys, insbesondere auf den beiden kommunikativen Praktiken des Social Taggings und des Verfassens von Notizen innerhalb von Bildern. Bei den Tags stehen semantische Text-Bild-Relationen im Vordergrund: Tags dienen der Wissensrepräsentation, eine adäquate Versprachlichung der Bilder ist folglich unabdingbar. Notizen-Bild-Relationen sind aus pragmatischer Perspektive von Interesse: Die Informationen eines Kommunikats werden komplementär auf Text und Bild verteilt, was sich in verschiedenen sprachlichen Phänomenen niederschlägt. Ein diachroner Vergleich mit der Postkartenkommunikation sowie ein Exkurs zur Kommunikation mit Emojis runden das Buch ab.

Content

DOI: http://dx.doi.org/10.3726/978-3-653-04420-1.

Footnote

Dissertation, Universität Zürich, 2013. Rez. unter: http://www.fachsprache.net/fachsprache/upload/Siever_Social_Web.pdf (Nadine Rentel).

Theme

Internet

Field

Kommunikationswissenschaften

Form

Bilder

RSWK

Massenkommunikation / Multimodalität / Social Media (BVB)
Social Media / Multimodalität / Kommunikation / Social Tagging (DNB)
Flickr / Fotografie / Text / Relation (SBB)
Text / Bild / Computerunterstützte Kommunikation / Soziale Software (SBB)

BK

05.38 Neue elektronische Medien Kommunikationswissenschaft

DDC

302.231014 / DDC22ger

RVK

AP 14800
AP 15860
AP 15965
EC 3870
AN 95100
GC 8131

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