Document (#41017)

Author

Lewandowski, D.

Title

Suchmaschinen verstehen : 3. vollständig überarbeitete und erweiterte Aufl.

Imprint

Berlin : Springer

Year

2021

Pages

XIX, 346 S

Isbn

978-3-662-63190-4

Abstract

Suchmaschinen dienen heute selbstverständlich als Werkzeuge, um Informationen zu recherchieren. Doch wie funktionieren diese genau? Das Buch betrachtet Suchmaschinen aus vier Perspektiven: Technik, Nutzung, Recherche und gesellschaftliche Bedeutung. Es bietet eine klar strukturierte und verständliche Einführung in die Thematik. Zahlreiche Abbildungen erlauben eine schnelle Erfassung des Stoffs. Rankingverfahren und Nutzerverhalten werden dargestellt. Dazu kommen grundlegende Betrachtungen des Suchmaschinenmarkts, der Suchmaschinenoptimierung und der Rolle der Suchmaschinen als technische Informationsvermittler. Das Buch richtet sich an alle, die ein umfassendes Verständnis dieser Suchwerkzeuge erlangen wollen, u.a. Suchmaschinenoptimierer, Entwickler, Informationswissenschaftler, Bibliothekare sowie Online-Marketing-Verantwortliche. Für die dritte Auflage wurde der Text vollständig überarbeitet sowie alle Statistiken und Quellen auf den neuesten Stand gebracht.

Content

Vgl. die Anzeige in Open Password Nr.959 vom 11.08.2021: Einer der wenigen "Bestseller" der Informationsbranche, der nunmehr in die dritte Auflage geht. Das Buch wurde in Details überarbeitet sowie aktualisiert. Dazu wurden die Literaturangaben "vielfach erheblich" ergänzt. Dazu der Verfasser Dirk Lewandowski in seinem Vorwort: "Ich habe aber darauf geachtet, dass dieses Buch nicht das Schicksal vieler einführender Werke widerfährt, nämlich, dass es immer weiter anwächst, letztlich aber keine gut lesbare Einführung mehr darstellt." Veränderungen ergaben sich zum Teil, weil "ich durch die vielen Rückmeldungen auch zahlreiche Hinweise bekommen (habe), welche Teile noch verständlicher gemacht werden sollten, wo ergänzt, und wo gestrichen werden sollte."

Theme

Suchmaschinen

RSWK

Suchmaschine
World Wide Web Recherche
Suchmaschinenoptimierung

DDC

004

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3. Handbuch Internet-Suchmaschinen [1] : Nutzerorientierung in Wissenschaft und Praxis (2009) 0.13

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4. Handbuch Internet-Suchmaschinen 3 : Suchmaschinen zwischen Technik und Gesellschaft (2014) 0.13

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5. Haring, M.; Rudaev, A.; Lewandowski, D.: Google & Co. : wie die "Search Studies" an der HAW Hamburg unserem Nutzungsverhalten auf den Zahn fühlen: Blickpunkt angewandte Forschung (2022) 0.11

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