Document (#40892)

Author

Tetzchner, J. von

Title

As a monopoly in search and advertising Google is not able to resist the misuse of power : is the Internet turning into a battlefield of propaganda? How Google should be regulated

Source

Open Password. 2017, Nr.266 vom 13.10.2017 [http://www.password-online.de/?wysija-page=1&controller=email&action=view&email_id=339&wysijap=subscriptions&user_id=1045]

Year

2017

Abstract

Jon von Tetzchner entwickelte die Browser Opera und Vivaldi. Er ist Mitgründer und CEO von Vivaldi Technologies. Zuletzt wandelte er sich vom Google-Enthusiasten zum Google-Kritiker. Im Interview mit Open Password stellt er seine Positionen dar. Der gebürtige Isländer arbeitete lange in Norwegen und residiert neuerdings in der Nähe von Boston.

Content

"Let us start with your positive experiences with Google. I have known Google longer than most. At Opera, we were the first to add their search into the browser interface, enabling it directly from the search box and the address field. At that time, Google was an up-and-coming geeky company. I remember vividly meeting with Google's co-founder Larry Page, his relaxed dress code and his love for the Danger device, which he played with throughout our meeting. Later, I met with the other co-founder of Google, Sergey Brin, and got positive vibes. My first impression of Google was that it was a likeable company. Our cooperation with Google was a good one. Integrating their search into Opera helped us deliver a better service to our users and generated revenue that paid the bills. We helped Google grow, along with others that followed in our footsteps and integrated Google search into their browsers. Then the picture for you and for opera darkened. Yes, then things changed. Google increased their proximity with the Mozilla foundation. They also introduced new services such as Google Docs. These services were great, gained quick popularity, but also exposed the darker side of Google. Not only were these services made to be incompatible with Opera, but also encouraged users to switch their browsers. I brought this up with Sergey Brin, in vain. For millions of Opera users to be able to access these services, we had to hide our browser's identity. The browser sniffing situation only worsened after Google started building their own browser, Chrome. ...
How should Google be regulated? We should limit the amount of information that is being collected. In particular we should look at information that is being collected across sites. It should not be legal to combine data from multiple sites and services. The fact that these sites and services are using the same underlying technology does not change the fact that the user's dealings is with a site at a time and each site should not have the right to share the data with others. I believe this the cornerstone of laws in many countries today, but these laws need to be enforced. Data about us is ours alone and it should not be possible to sell it. We should also limit the ability to target users individually. In the past, ads on sites were ads on sites. You might know what kind of users visited a site and you would place tech ads on tech sites and fashion ads on fashion sites. Now the ads follow you individually. That should be made illegal as it uses data collected from multiple sources and invades our privacy. I also believe there should be regulation as to how location data is used and any information related to our mobile devices. In addition, regulators need to be vigilant as to how companies that have monopoly power use their power. That kind of goes without saying. Companies with monopoly powers should not be able to use those powers when competing in an open market or using their monopoly services to limit competition."

Theme

Suchmaschinen

Object

Google
Chrome
Vivaldi

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