Document (#40240)

Author
Böhm, P.
Rittberger, M.
Title
Einsatz von Webanalyse in überregionalen Informationsinfrastruktureinrichtungen
Source
Information - Wissenschaft und Praxis. 67(2016) H.4, S.241-251
Year
2016
Abstract
Um die Nutzung ihrer Informationsdienste und -angebote beurteilen zu können, setzen Informationsinfrastruktureinrichtungen der Leibniz-Gemeinschaft die Webanalyse ein. Sieben Leibniz-Informationsinfrastruktureinrichtungen wurden mit einem Online-Fragebogen und einem teilstandardisierten Interview zur Nutzung der Webanalyse befragt. Es werden die verwendeten Methoden, Werkzeuge und Metriken sowie die verfügbaren Ressourcen als auch die Zukunftsperspektive der Webanalyse an den Einrichtungen beschrieben. Insgesamt wird der Stellenwert der Webanalyse an den Instituten als hoch angesehen. Die bisher wenig ausgeprägte Standardisierung und die fehlende Einheitlichkeit der Metriken und Erhebungsmethoden erschweren einen möglichen Vergleich von Nutzungsdaten allerdings erheblich.
Content
Vgl.: DOI: 10.1515/iwp-2016-0044.
Theme
Informetrie
Internet
Location
D

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