Document (#37913)

Author

Blasius, J.

Title

Informationen und Fehlinformationen durch die Sozialwissenschaften

Source

Wissen - Wissenschaft - Organisation: Proceedings der 12. Tagung der Deutschen Sektion der Internationalen Gesellschaft für Wissensorganisation Bonn, 19. bis 21. Oktober 2009. Hrsg.: H.P. Ohly

Imprint

Würzburg : Ergon Verlag

Year

2013

Pages

S.79-88

Series

Fortschritte in der Wissensorganisation; Bd.12

Abstract

Viele der Informationen, die wir im täglichen Leben haben, als auch jene, auf denen politische Entscheidungen basieren, kommen aus den Sozialwissenschaften und hier insbesondere aus der quantitativen Umfrageforschung. Da werden die Einstellungen der Arbeitgeber zur aktuellen Wirtschaftssituation abgefragt, um das Potential von Investitionen auszuloten, es werden Wahlumfragen gemacht, zum einen für Prognosen und zum anderen, um die Ursachen für Wahlgewinne und Wahlverluste zu bestimmen, es werden Fernsehgewohnheiten abgefragt, um zu sehen, welche Sendungen bei welchem Publikum besonders beliebt/unbeliebt sind und auch in der Marktforschung ist die allgemeine Bevölkerungsumfrage meistens das Mittel der Wahl, um das Potential von Produkten zu bestimmen. Die Ergebnisse dieser Umfragen sind dann häufig die Grundlage für Entscheidungen, sei es bei der Einführung eines neuen Produktes oder sei es bei der Besetzung der Spitzenkandidaten von politischen Parteien - bei letzteren signalisieren schlechte Umfragewerte häufig das Ende der Karriere, während gute Werte einen geeignet erscheinen lassen für ein wichtiges Amt. Doch wie genau sind die Umfragen, mit welchen Eehlern sind sie behaftet und welche Effekte haben Eehler auf das Ergebnis der Umfrage und damit auf politisches oder marktwirtschaftliches Handeln? Und spiegeln in Umfragen geäußerte Einstellungen und Meinungen auch das tatsächliche Verhalten wider oder haben Einstellungen und Verhaltensweisen nur wenig miteinander gemeinsam? In diesem Beitrag werden die zentralen Schwachstellen von sozialwissenschaftlichen Umfragen benannt und es wird diskutiert, inwieweit und unter welchen Voraussetzungen Ergebnisse derartiger Umfragen verwendet werden können.

Field

Sozialwissenschaften

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5. Heinrich, G.: Klassifikatorische Sacherschließung in deutschen Bibliotheken (1978) 0.11

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