Document (#37573)

Author
Fischer, N.
Title
Platzierung und Präsentation der Medien in Bibliotheken : Grundlagen, Analyse und Umsetzungen am Beispiel Öffentlicher Bibliotheken
Imprint
Köln : N. Fischer
Year
2011
Pages
VIII, 247 S
Isbn
978-3-00-031951-8
Abstract
Der bedeutende Einfluss der Atmosphäre in der Bibliothek auf das Kundenverhalten erfordert den gezielten Einsatz des Marketinginstrumentes Bibliotheksgestaltung. Das Buch zeigt Kundenansprüche auf und legt die wichtigen Elemente Medienplatzierungsgruppen für insbesondere Befristete Platzierungen, Platzierungsort und Platzierungsart sowie Bestandsträger, Beschilderung und Dekoration dar, die der Bibliothek individuelle Gestaltungsmöglichkeiten bieten. Durch die Darstellung der Umsetzung in Bibliotheken und dem Buchhandel mit zahlreichen Beispielen sowie anhand von Abbildungen, Fotos und Lageplänen besitzt das Buch einen hohen Praxisbezug. Die kundenorientierte Gestaltung fußt auf Strukturen kognitiver Kategorien und wird mit Beispielen empirischer Erhebungen in 3 öffentlichen Bibliotheken gestützt: Analysen und Neugestaltungen in diesen Bibliotheken zeigen die Attraktivität, Qualität sowie die Kunden- und Mitarbeiterzufriedenheit.
Footnote
Rez. in: BuB 64(2012) H.11/12, S.796-798 (H. Paulerberg)
Theme
Bestandsaufstellung
RSWK
Deutschland / Öffentliche Bibliothek / Bibliotheksbestand / Präsentation / Kundenorientierung
BK
06.42 Öffentliche Bibliotheken
06.51 Bibliothekstechnik Bibliothekseinrichtung
DDC
025.567443 / DDC22ger
GHBS
BBTR (FH K)
AUP (PB)
KAB
BF F 438.20
RVK
AN 72000
AN 77000

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