Document (#37573)

Author

Fischer, N.

Title

Platzierung und Präsentation der Medien in Bibliotheken : Grundlagen, Analyse und Umsetzungen am Beispiel Öffentlicher Bibliotheken

Imprint

Köln : N. Fischer

Year

2011

Pages

VIII, 247 S

Isbn

978-3-00-031951-8

Abstract

Der bedeutende Einfluss der Atmosphäre in der Bibliothek auf das Kundenverhalten erfordert den gezielten Einsatz des Marketinginstrumentes Bibliotheksgestaltung. Das Buch zeigt Kundenansprüche auf und legt die wichtigen Elemente Medienplatzierungsgruppen für insbesondere Befristete Platzierungen, Platzierungsort und Platzierungsart sowie Bestandsträger, Beschilderung und Dekoration dar, die der Bibliothek individuelle Gestaltungsmöglichkeiten bieten. Durch die Darstellung der Umsetzung in Bibliotheken und dem Buchhandel mit zahlreichen Beispielen sowie anhand von Abbildungen, Fotos und Lageplänen besitzt das Buch einen hohen Praxisbezug. Die kundenorientierte Gestaltung fußt auf Strukturen kognitiver Kategorien und wird mit Beispielen empirischer Erhebungen in 3 öffentlichen Bibliotheken gestützt: Analysen und Neugestaltungen in diesen Bibliotheken zeigen die Attraktivität, Qualität sowie die Kunden- und Mitarbeiterzufriedenheit.

Footnote

Rez. in: BuB 64(2012) H.11/12, S.796-798 (H. Paulerberg)

Theme

Bestandsaufstellung

RSWK

Deutschland / Öffentliche Bibliothek / Bibliotheksbestand / Präsentation / Kundenorientierung

BK

06.42 Öffentliche Bibliotheken
06.51 Bibliothekstechnik Bibliothekseinrichtung

DDC

025.567443 / DDC22ger

GHBS

BBTR (FH K)
AUP (PB)

KAB

BF F 438.20

RVK

AN 72000
AN 77000

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