Document (#37118)

Author

Scherp, A.

Title

Semantisches Medienmanagement : Prozessinnovation entlang der Wertschöpfungskette der Medienunternehmen

Imprint

Berlin : Logos

Year

2012

Pages

61 S

Isbn

978-3-8325-3092-1

Abstract

Medienunternehmen wie Verlage, Fernsehsender, Radiostationen, Medienarchive und Bibliotheken stehen hinsichtlich der Erstellung, Erschließung und Nutzung von Medieninhalten einer Reihe von Herausforderungen gegenüber, die von heutigen Medienmanagementsystemen nicht gelöst werden. Diese Herausforderungen sind eine mangelnde Erschließung der Medieninhalte, geringe Sichtbarkeit der Medienbestände im Internet, schlechte Durchsuchbarkeit der Medienbestände und eine fehlende Prozessintegration. Zentrale Ursache für diese Probleme ist die Verwendung von ausschließlich textuellen Metadaten zur Erschließung und Nutzung der Medieninhalte. Annotationen mittels textueller Metadaten sind anfällig gegenüber beispielsweise Tippfehlern, alternativen Schreibweisen und Mehrdeutigkeiten. Um die Herausforderungen anzugehen und die Probleme der Medienunternehmen zu mildern wurde in den vergangenen Jahren der Lösungsansatz eines semantischen Medienmanagements entwickelt. Unter dem semantischen Medienmanagement wird das Management von Medieninhalten mit Hilfe von Technologien des Semantic Web verstanden. Kern dieses Ansatzes ist die Verwendung eines formalen Metadatenmodells, dass auf Kernontologien und Linked Data basiert und zur umfassenden und präzisen Beschreibung der Semantik digitaler Medieninhalte genutzt werden kann. Es wird aufgezeigt, wie durch den Einsatz dieses Metadatenmodells technische Innovationen in den einzelnen Prozessschritten des Medienmanagements erreicht und die Prozessschritte besser integriert werden können. Ziel ist es ein effizienteres und kostengünstigeres Management der Medieninhalte zu ermöglichen.

Content

Das Buch ist Teil der Ergebnisse langjähriger Forschungs- und Entwicklungstätigkeiten an der Universität Koblenz-Landau im Kontext der Nutzung semantischer Technologien zum Management von Medien. Eine Kommerzialisierung dieses Ansatzes wird derzeit vom Start-up Unternehmen Kreuzverweis Solutions GmbH (http://kreuzverweis.com/) vorgenommen und in ein Produkt überführt. Der von der Kreuzverweis Solutions GmbH entwickelt Smart Keywording Dienst erlaubt es Hintergrundwissen in Form von Linked Data zu nutzen, um Vorschläge zur Annotation von Medien zu machen. Damit kann eine bessere (z.B. Vermeidung von Tippfehlern) und schnellere Annotation von Medien vorgenommen werden sowie der Prozess der Annotation durch halbautomatische Verschlagwortung unterstützt werden. Über eine Schnittstelle kann dieser Dienst auf einfache Weise in existierende Anwendungen und Lösungen integriert werden.

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