Document (#37029)

Author
Metahaven
Title
Periphere Kräfte : zur Relevanz von Marginalität in Netzwerken
Source
Deep Search: Politik des Suchens jenseits von Google; Deep Search-Konferenz, Wien, 2008.11.08; eine Veröffentlichung des World-Information Institute. Hrsg.: K. Becker u. F. Stalder
Imprint
Innsbruck : Studien-Verl.
Year
2009
Pages
S.207-220
Abstract
Gegenstand dieses Beitrags ist das Ranking. Das Ranking ist der schwer greifbare, komplizierte, im Inneren der Suchmaschine verborgene Mechanismus, der unsere Interaktion mit den Informationen im Web strukturiert. Trotz der Komplexität des Ranking sieht die Suche bei den meisten Suchmaschinen täuschend einfach aus: man schreibt ein Wort in das leere Textfeld, in dem der Cursor blinkt, klickt auf "Suche" und erhält eine Liste mit Resultaten. Je nachdem, was man eingegeben hat, ist diese Liste kurz oder lang. Doch keine Suchmaschine zeigt die Resultate, ohne sie in Form einer Hierarchie zu strukturieren. Dies sieht zunächst wie ein gewöhnlicher, alltäglicher Vorgang aus, vergleichbar mit der Art, wie wir im Alltag zwischen relevanter und irrelevanter, zwischen Vordergrund- und Hintergrundinformation unterscheiden. Schließlich richten sich auch unsere eigenen Hierarchien der Sichtbarkeit nach bestimmten Bedürfnissen, Glaubensgrundsätzen und Begrenzungen. Oft belohnt die Hierarchie des Ranking das, was bereits beliebt ist. Wie ein Echo scheint die Suche schon zu wissen, was wir "wollen", bevor wir überhaupt fragen. Die Schwelle des Ranking neigt auch dazu, weniger verbreitete Richtungen oder Meinungen über große, öffentliche Themen zu unterdrücken. Jeder Versuch, die Suchmaschine neu zu denken, beginnt mit einer Infragestellung der Prinzipien der Relevanz und Beliebtheit, die dem Ranking innewohnen. In diesem Essay beschäftigen wir uns damit, wie Ranking-Mechanismen sich als gesellschaftliche Phänomene äußern, und wie eine andere Sicht auf die gesellschaftliche Bedeutung von "schwachen Bindungen". zu einer größeren Wertschätzung ihrer Relevanz in Netzwerken führen kann.
Theme
Suchmaschinen

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