Document (#37026)

Author

Pasquinelli, M.

Title

Googles PageRank : Diagramm des kognitiven Kapitalismus und Rentier des gemeinsamen Wissens

Source

Deep Search: Politik des Suchens jenseits von Google; Deep Search-Konferenz, Wien, 2008.11.08; eine Veröffentlichung des World-Information Institute. Hrsg.: K. Becker u. F. Stalder

Imprint

Innsbruck : Studien-Verl.

Year

2009

Pages

S.171-181

Abstract

Ein Großteil der Kritik an Google konzentriert sich auf das imperiale Wesen seines Monopols: seine dominante Position, die Datenschutzprobleme, die Zensur, die globale dataveillance. Studien zur molekularen Ökonomie im Innersten dieser Vorherrschaft gibt es dagegen nur wenige. Während viele kritische Beiträge zu Google Foucaults Jargon missbrauchen und sich der Vorstellung eines digitalen Panoptikons hingeben, entspringt die Macht Googles einer ökonomischen Matrix, die von der kabbalistischen Formel des PageRank bestimmt wird - jenem ausgeklügelten Algorithmus, der die Wichtigkeit einer Webseite und die Hierarchie der Google-Suchresultate bestimmt. Wie sich im folgenden zeigen wird, lässt sich die Funktion von PageRank problemlos nachvollziehen. Eine "politische Ökonomie" dieses Apparats ist jedoch noch ausständig.

Theme

Suchmaschinen

Field

Kommunikationswissenschaften

Object

Google
PageRank

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