Document (#35875)

Author

Carroll, N.

Title

Search engine optimization

Source

Encyclopedia of library and information sciences. 3rd ed. Ed.: M.J. Bates

Imprint

London : Taylor & Francis

Year

2009

Pages

S.xx-xx

Abstract

Search engine optimization (SEO) is the craft of elevating Web sites or individual Web site pages to higher rankings on search engines through programming, marketing, or content acumen. This section covers the origins of SEO, strategies and tactics, history and trends, and the evolution of user behavior in online searching.

Footnote

Vgl.: http://www.tandfonline.com/doi/book/10.1081/E-ELIS3.

Theme

Suchmaschinen

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