Document (#35080)

Author

Segev, E.

Title

Google and the digital divide : the bias of online knowledge

Imprint

Oxford : Chandos

Year

2010

Pages

XXXIV, 222 S

Isbn

978-1-84334-565-7

Series

Chandos internet series

Abstract

Aimed at information and communication professionals, scholars and students, Google and the Digital Divide: The Biases of Online Knowledge provides invaluable insight into the significant role that search engines play in growing the digital divide between individuals, organizations, and states. With a specific focus on Google, author Elad Segev explains the concept of the digital divide and the effects that today's online environment has on knowledge bias, power, and control. Using innovative methods and research approaches, Segev compares the popular search queries in Google and Yahoo in the United States and other countries and analyzes the various biases in Google News and Google Earth. Google and the Digital Divide shows the many ways in which users manipulate Google's information across different countries, as well as dataset and classification systems, economic and political value indexes, specific search indexes, locality of use indexes, and much more. Segev presents important new social and political perspectives to illustrate the challenges brought about by search engines, and explains the resultant political, communicative, commercial, and international implications.

Content

Inhalt: Power, communication and the internet -- The structure and power of search engines -- Google and the politics of online searching -- Users and uses of Google's information -- Mass media channels and the world of Google News -- Google's global mapping

Footnote

Rez. in: JASIST 61(2010) no.12, S.2586-2587 (Lynette Kvasny)

Theme

Internet

Object

Google

LCSH

Google (Firm)
Search engines
Internet searching

RSWK

Google / Digitale Spaltung (BVB)
Digitale Spaltung / Informationsbeschaffung (SWB)

LCC

ZA4234.G64 S44 2010

RVK

AP 18420

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