Document (#34298)

Author

Schröter, H.G.

Title

Wie Google mit der Suche Milliarden findet : Das Internet-Unternehmen verdient viel Geld mit Werbung im Web, hat aber weit mehr zu bieten

Source

Frankfurter Rundschau. Nr.236 vom 11.10.2006, S.2

Year

2006

Series

Thema des Tages

Content

"Google, so betont die größte Internet-Suchmaschine immer wieder, möchte die Informationen der Welt möglichst vielen Menschen zugänglich zu machen. Um das zu erreichen, entwickelten Larry Page und Sergey Brin, die die Firma im September 1998 gründeten, in einem Studentenwohnheim einen neuen Algorithmus für die Online-Suche. Das Unternehmen aus dem kalifornischen Mountain View ist aber auch eine Geldmaschine. Im zweiten Quartal dieses Jahres erhöhte Google den Umsatz im Jahresvergleich um 77 Prozent und den Nettoprofit noch stärker um 110 Prozent. Ende Juni zählten die Kalifornier rund um den Globus fast 8000 Beschäftigte und verfügten über flüssige Mittel von reichlich 9,8 Milliarden Dollar. Aktienkurs verfünffacht Der Geldsegen verdankt sich der OnlineWerbung. So können Firmen bei Google Anzeigen schalten, die zum Suchbegriff des Nutzers passen. Beispiel: Wer Mallorca in die Google-Maske tippt, sieht neben der Trefferliste auf der Google-Website Annoncen über Mallorca-Reisen oder Fincas auf der Insel. Darüberhinaus versorgt Google auch Betreiber anderer Web-Sites mit Werbeanzeigen. Damit nicht genug. Google plant, Werbung auch auf Handys zu senden. Reklame im Radio und Anzeigenverkauf in Printmedien stehen ebenfalls auf dem Programm. Als Google im August 2004 an die Börse ging, machten Experten den Erfolg der Aktie vor allem von der Entwicklung der Online-Werbung generell und der Fähigkeit von Google abhängig, möglichst viele Anzeigen an Werbetreibende zu verkaufen. Der Ausgabekurs betrug damals 85 Dollar. Am Tag nach Bekanntgabe der You Tube-Übernahme, die in Aktien bezahlt wird, startete das Google-Papier mit rund 432 Dollar. Doch es ging an der Börse nicht immer nur bergauf. So brach der Kurs im Februar massiv ein, weil Google die Gewinnschätzung von Analysten verfehlte. Und immer wieder bemängeln Börsianer, dass das Unternehmen fast, nur mit Werbung sein Geld verdient. Dabei hat Gaogle längst eine Menge mehr zu bieten, als Internet-Suche und -Reklame, auch wenn sich dies nicht sofort und direkt in Dollar und Cent auszahlt. Die Kalifornier brachten den E-MailDienst Gmail heraus, das soziale Netzwerk Orkut, die Geo-Software Google Earth, das Chatprogramm Talk, den FestplattenDurchsucher Desktop, die Surf-Ergänzung Toolbar, das Fotoarchiv Picasa und und und. All dies verschenkt das Unternehmen an die Nutzer - und hofft auf mehr Besucher auf seinen Webseiten und mehr Gelegenheiten für Werbung. In jüngerer Zeit folgten unter anderem Google-Video, ein Kalender im Internet und ein Online-Büroprogramm. Nutzer können mit Google nicht nur suchen, sondern auch Texte schreiben, Fotos tauschen oder Dateienspeichern. Erfolg und Expansion von Google wecken aber auch Sorgen. So warnen Datenschützer, dass Google Nutzerprofile erstellen und verkaufen könnte. Die Grünen bewerten die Dominanz einzelner Suchmaschinen - Google hat in Deutschland einen Marktanteil von 85 Prozent - kritisch. Sie befürchten, dass viele Informationen verborgen bleiben und und eine einheitliche "Such"-Meinung entsteht. Kritik hagelte es auch, als Google (Firmenmotto: "Tu nichts Böses") eine chinesische Web-Site startete und sich den Zensurbestimmungen Pekings unterwarf."

Theme

Suchmaschinen

Object

Google

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5. Rest, J.: ¬Die Neuvermessung der Welt : Google maps (2012) 0.33

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