Document (#33799)

Author

Geyer, S.

Title

¬Die Macht der Ein-Mann-Shows : Weblogs sind zu einer festen Größe im US-Wahlkampf geworden

Source

Frankfurter Rundschau. Nr.72 vom 27.3.2008, S.8

Year

2008

Series

Politik

Content

"Soso, dafür interessiert sich also die US-Jugend: Fast 88.000 Mal wurde gestern auf der Internet-Plattform YouTube ein Video der Schauspielerin Demi Moore abgerufen, die neue Modefotos vorstellt, 178.000 Mal Britney Spears' Auftritt in einer Sitcom - und 1,28 Millionen Mal ein TV-Beitrag, der Hillary Clinton der Wahlkampflüge über ihren Bosnien-Besuch überführt. Zu den meistgesehenen Videos des Monats zählt gar eine 37-Minuten-Polit-Ansprache: Barack Obamas Grundsatzrede zur Rassenfrage. Rund vier Millionen sahen das Web-Video seit vorigem Dienstag, Tausende debattieren das Thema im Netz. Zuvor hatte sich zuvor eine zum Rap aufgemotzte Obama-Rede wie ein Virus verbreitet. Es ist nicht mehr zu leugnen: Gerade die einst als Tagebücher von Hobby-Journalisten belächelten Blogs sind in den USA zur Macht geworden, die kein Politiker mehr ignorieren kann. Was 1998 damit begann, dass Klatschreporter Matt Drudge die von Newsweek zurückgehaltene Meldung über Bill Clintons Sexaffäre ins Netz stellte, gipfelt im Wahlkampf 2008: Tausende Ein-Mann-Magazine recherchieren - meist aus reiner Politbegeisterung -, wo Politiker lügen und verbreiten blitzschnell jede Meldung über Fehltritte, aber auch haltlose Schmähungen. Harmlos sind da Videos, auf denen Republikaner McCain "Bomb, Bomb, Iran" singt. Doch auch Clintons Lüge, sie sei 1996 in Bosnien von Heckenschützen beschossen worden, wäre ohne die Blogosphäre kaum überprüft worden. Obama hätte sich nicht zur Rassen-Rede gedrängt gefühlt, wären nicht die Hasspredigten seines Ex-Pastors Jeremiah Wright "in Endlosschleife im TV und auf YouTube gelaufen", wie er sagt. Schon sehen Wissenschaftler eine basisnähere Demokratie dämmern. "Das ist der erste Wahlkampf, der von Technik definiert wird", schwärmt Medienexperte Garrett Graff im Washingtonian. Jeder könne als Blogger selbst in die Politik eingreifen. Zwar fand jetzt das Washingtoner Pew Research Center heraus, dass die Mehrheit der Amerikaner sich vor allem aus "alten" Medien informiert. Aber: "Mundpropaganda und Spendenakquise übers Web werden immer wichtiger", sagt Igor Schwarzmann, Internet-Stratege der Düsseldorfer Kommunikationsagentur Pleon. Obama erkannte das früh, sammelte mehr Spenden per Mausklick und hat mehr Fan-Blogs als die Konkurrenz. Seine Kampagne gewann also ihren überraschenden Schwung nur scheinbar aus dem Nichts." Bezugnahme auf die Videos: - http://youtube.com/watch?v=MxK7JGUqtBE (Demi Moore on late show) - http://youtube.com/watch?v=8BfNqhV5hg4 (Hillary Clintons Bosnia trip) - http://youtube.com/watch?v=pWe7wTVbLUU (Obama Speech: A more perfect union)

Footnote

Vgl.: http://www.fr-online.de/in_und_ausland/politik/aktuell/?em_cnt=1309239.

Theme

Internet

Field

Kommunikationswissenschaften

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